In the 12 months since the coronavirus pandemic began, it has become clear that the world is shifting heavily towards internet use, not only for personal affairs but also for business matters. No longer are businesses just dealing with customers in their local town or even the same area. They can now easily reach customers in other parts of the country as well as all over the world.

Every start-up has its own unique personality even though it may operate in a highly competitive business niche. In other words, there is always a proposition that might be unique to the culture and theme of the business. a generic template will not be able to best capture the same personality and emotion. If you want your customers to recognize you as a business that is unique and different, you need a brand website to reflect the same. If you want to understand how to build a website for your start-up that appeals to the businesses’ core personality, know more here.

As a result, the potential for increased trade really is amazing. Therefore, all businesses need to have a strong internet profile to gain those extra sales from customers who are out there searching the web.

The internet has levelled the playing field somewhat as well. Regardless of whether you have a large or a small company, or whether your business has been trading for many years or has only just started up, as long as you have your own website and the correct backing and know-how, it can look as good and work as well as the websites of the largest of companies.

This global platform also extends to where businesses can source their services too. No matter where you are in the world, you can choose to have a web design company from anywhere. It doesn’t have to be local to you. You could live in the remotest part of Scotland and yet choose a company that specialises in web design in Gloucestershire.

So why is a bespoke web design essential and especially so for businesses just starting up?

You can create a website tailored to your business

If you go for a bespoke web design, it will be tailored to your business. If you’ve just picked a free WordPress template that doesn’t match the kind of business you do, it won’t give the customer any confidence in your product or service. It will also flag alarm bells of it not being a genuine site, and viewers will err on the side of caution and click away.

You’ll have a website tailored to your needs

Having your website tailored to your needs is also a big bonus, as an off-the-shelf kind may have features that are of no use to you whatsoever and yet may be missing that vital piece of the puzzle that your website really needs – like for instance, online appointment booking if you are a hairdresser. To do that, you could get a WordPress booking plugin to help you out.

Expert advice and a helping hand

Also, going through a qualified web design company will give you advice and a helping hand as they will know what they are talking about and be able to guide you through the best options and what is available to you. They will also have plenty of experience to know what works well – and what you need to stay away from.

Getting the best out of your website

The design company will ensure that your website will run smoothly, and you will have some support should you require it. They will also make sure that you don’t fall into the trap of having a slow-loading webpage. This problem is caused by having too large data files (usually images) attached to your site. It might not sound like much of a stumbling block, but those customers who are surfing the internet for your product or service have not got the time or patience to wait for slow-loading pages and will click away.