The technical framework of your website should be your top priority. Avoiding the common SEO mistakes can help you rank higher and ensure the coming in of potential clients for your business.

Key SEO Mistakes To Avoid When Doing Search Engine Optimization

Most SEO tips you can find are all about how you can rank higher and grow your website. However, it is also important to know which SEO mistakes are holding you back. The following are five SEO mistakes to avoid when doing SEO:

1. Choosing the wrong keywords

SEO is a tricky subject, especially when choosing the right keywords and putting them in your website content or blogs. Fortunately, there are plenty of SEO tools that can help with this matter. Check out free and simple tools that provide an overview of keyword trends. You can use those SEO tools to measure how keywords rank within the search and regulate how you can incorporate them on your website based on the provided information.

2. Creating low or duplicated content

Having low or duplicated content on your website huts your SEO ranking. Likewise, if you are writing content that does not talk about your specific keywords, then you are also jeopardizing your SEO. Stop this mistake by only creating relevant and original content.

Another common mistake is making duplicate content. Thankfully, this can also be fixed. Rather than copying or duplicating content from other websites or utilizing expensive applications that can replicate content and make it seem fresh, it is better to invest in making original, meaningful content. Doing this also decreases the risk of going further down in the search results.

3. Skipping meta descriptions and title tags

Meta descriptions and title tags are crucial elements of your website. You should incorporate keywords that can help search engines make sense of what each content is all about. Also, it helps index your web pages correspondingly for significant keywords and keyword phrases. It is best to know the difference between title tags and meta description to know how it can influence your SEO ranking.

4. No Image Optimization

Your website should also optimize all images to increases the chances of driving traffic in Google image results. Optimizing your images can make a huge difference. Do your research on how to do image optimization and incorporate it on your website. You have no idea what your website is risking if you refuse to do it. Also, you may lose a great deal of significant clients.

5. Not mobile-friendly

We have reached the point where mobile phones are taking over. Around 85% of mobile users browse the Internet through their mobile devices. Thus, it would be devastating to ignore this.

Do not leave your potential customers in pain just because your website is difficult to browse on a mobile device. Google has also realized how severe this problem is. So, websites that fail to optimize for mobile devices have ranked low.

Conclusion

Now that you know the common SEO mistakes to avoid, it is time to revamp your website and make it better. You can seek help from Rochester SEO Experts to help improve your website. Never hesitate to learn from reputable sources because SEO is constantly evolving. 

Melissa Williams

As a self-learned digital marketing enthusiast, Melissa Williams understands how difficult it can be for newcomers in the industry to make sense of the entire SEO scene. As a writer contributing for sites such as Flower City SEO, she applies her learning to the test as she strives to make informative and entertaining content for audiences just like her who’s in the position of curiosity as to just what is going on in the realm of digital marketing. She likes to write for her own blogs during her free time.