In the past few years, TikTok has skyrocketed to popularity. This short-form video-sharing app allows users to connect with the help of 15-second video clips. Recent estimates put the number of global TikTok users at around 689 million. Content creators on this platform can make lots of money by attaching their names to tons of different products and services. If your main goal is to become a TikTok influencer, then you have to work on growing your personal brand.

The best way to do this is by creating and publishing new TikTok videos on a daily basis. Before you publish these posts, you have to figure out the best time for videos on TikTok. In this article, we will discuss the best time to post new TikTok videos and the rules you need to follow when trying to make your videos go viral.

Figuring Out the Best Time to Publish on TikTok

Having maximum impact with the content you create for TikTok will require some time and research. The first thing you have to figure out when trying to make a name for yourself on TikTok is when you need to publish new content. Posting your content at the wrong time of day can lead to it getting lost in the shuffle. Rather than dealing with the frustration, this can cause, you need to do your homework to ensure you are posting at the right time.

If you are adamant about posting new TikTok videos in the morning, then you need to post between the hours of 6 am to 10 am ET. If you would rather attract more attention at night, then you need to post between 7 pm and 11 pm ET. By abiding by these times, you can expose your new video content to the maximum number of TikTok users.

Rules to Follow When Trying to Create Viral TikTok Videos

Now that you know more about when to post new content on TikTok, you need to focus your attention on how to create viral videos. If you are going to wait until these peak TikTok hours to post, you need to make sure your content is engaging and entertaining. When TikTok users encounter videos that seem rushed and low-quality, they quickly skip past them. When trying to create viral TikTok videos, you should consider some of the following factors.

Put Trending Music in Your Videos

One of the biggest TikTok marketing mistakes you can make is failing to research trending topics before making a post. TikTok is a platform that feeds on current trends. Videos that feature trending music and sounds will typically get more screen time on this app than content without these trendy elements. This is why you need to incorporate current TikTok trends in your videos when trying to make them go viral.

Make Videos that Have to Be Rewatched

As a TikTok content creator, you need to focus on getting as many views as possible. One of the best ways to increase the number of views your videos get is by creating content that needs to be rewatched. For instance, if you have an online coupon code or an address in your TikTok video, you need to encourage followers to rewatch it to get this important information. You can also put a disclaimer during this part of your video that encourages watchers to pause and write down the information in question.

It’s Time to Take Your TikTok Channel to the Next Level

There is no exact roadmap to TikTok success. However, consistently publishing trending and engaging content can help you grow your TikTok following over time.