After weighing the pros and cons, you’ve finally decided to make a website. You learned that websites are great platforms for establishing authority and a good flow of sales by sharing expert knowledge and offering your products/services as solutions to problems common in your industry or niche.
But how can one ensure a website becomes a conversion machine? How can it enjoy a balance between high traffic and conversion rates?
After all, as reported by Edge Online, an Australia-based digital marketing agency, only one out of one hundred website visitors actually converts into a customer.
Let’s take a look at these five tips on creating a website that successfully converts leads into sales…
1. Simplicity is beauty
Don’t try to cram as much information and design as you want on every page of your website, especially the homepage. It doesn’t increase your chance for a higher conversion rate.
In fact, websites with simple and neat designs are enjoying more conversions than those who bombard their sites with too many words or visuals.
The general rule mantra here is “short but sweet.” The amount of text, color choices, navigation options, and even CTAs should be kept as short as possible, but still possess that “punch” that leaves your prospects wanting more from you and more willing to proceed down your conversion path.
2. Create a website copy that leads your visitors to your desired path
When writing your copy, remember to include links or CTAs that direct your leads to the path you want them to take.
For example, when they visit the “services” section of your website, make sure to include two to three “contact us” links in between your copy. These will serve as their guide when they make the decision to check out your service(s), no matter which part of the page they are.
Also, keep in mind that web visitors love to scan web content when looking for the answer they need, so keep your words short and formatted for easier viewing.
3. Optimize your website for mobile viewing
As reported by Quartz, in the year 2019, mobile phones reign as our most-used medium to access the internet.
This is why prioritizing the optimization of your website for mobile viewing is important. When your website’s mobile-optimized, it would automatically format to fit whatever device you’re using, making your website easier to navigate.
With this, your visitors can look for information they need faster before purchasing, making your conversion rate quicker, efficient, and of course, higher.
But don’t forget to check and optimize your website speed too. According to Quicksprout, 53% of visitors abandon a website when it takes more than three seconds to load. If this happens, your conversion rate will not improve.
4. Include images, but use them sparingly
Have you come across websites without images and thought, Well, this one looks boring. Who wants to read these huge blocks of text?
If yes, then you know how images can greatly affect a website visitor’s mood towards your website.
But that doesn’t mean you need to place many images on your website. Unless your website is for your online gallery, use images sparingly across your site to avoid impeding your website speed.
Two images on a web page are actually enough. You can also include small icons to add more designs to your website without taking too much of your white space or website speed.
Also, use quality images. If you have your own photos that you can use for your website, use them. They’re safer to use because you own the rights to the photo(s). Otherwise, you can take advantage of free quality stock photos offered by websites like Pexels.
5. Run A/B tests and analyze your data frequently
For example, let’s say you want to change the CTA on your homepage’s page title section. You came up with two new CTA variations, but you’re not sure which can help increase your conversion rate more.
This is where A/B testing (also known as split testing) comes to the rescue. The general idea here is to create two versions of a web page, test both versions, monitor their data, and compare and evaluate which version worked better.
A/B testing is a great tool if you want to find out what works and what doesn’t with your website, and make necessary improvements faster with the help of data you’ve acquired from the testing phase.