Unfortunately, how to get validation or trust isn’t as widely known as registering a domain name, but it’s a simple as a form and payment. The easiest way is to enable SSL (Secure Socket Layer) encryption on your website is to buy an SSL Certificate.
Quite simply, SSL is a security protocol which encrypts the data from your computer’s browser and the site’s server. The current minimum encryption for a website is 40bit, and goes up to 256bit. The current cost to buy an SSL certificate ranges from 30.00 USD to over 600.00 USD per year depending on the type of service. It is recommended that you buy your SSL certificate from a reputable CA (Certificate Authority). Using a self-signed SSL certificate (an identity certificate for a website which is only signed by its owner) for example would not let everyone who uses your site know for sure whether you’re trusted or not. This can lead to lack of traffic or no sales.
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There are several types of SSL certificates. Wildcard SSL Certificate, SSL VPN (Virtual Private Network), and SANS (Subject Alternate Names) certificate are the most common. Which type you specifically need is determined by your needs, and type of business.
If you would like to ensure additional level of security for your customers, consider buying Extended Validation certificate.
What Is Extended Validation Certificate?
It is a special type of X.509 certificate which requires the CA to investigate the requesting party/site thoroughly before issuing it.
EV certificates are different from most SSL certificates in that they require the requesting site/business to submit more information, and that the requestor is exactly who they claim to be. An SSL certificate only requires a few pieces of technical data and a valid credit card to obtain. Typical SSL certificates also only encrypt the data between the browser and the server, and not the data between server and business. If the business is using a remote server, which is the case in over fifty percent of businesses, then your personal information (and theirs) is only protected on one side.
So, to ensure that your site, data, and its security are protected, you really should consider the level of protection you need. There is a security measure for you whether you need a one-size-fits-all (Wildcard) certificate for a domain and multiple sub-domains, to the protection of tri-level (browser, to server, to business) encryption. You only have to choose the type, and whether or not your site will become known as a trusted place to do business. The cost could well pay for itself in customer confidence and loyalty.
Written exclusively for Orphicpixel by: Roko Nastic is a full time webmaster writing about web development, best web hosting, blogging and search engine optimization.