Given the massive amount of information online, a study revealed that the attention span of people has narrowed down significantly. With more things to focus on, people have the tendency to focus on things for a shorter period of time.
Thus, making a good impression counts. While content is key, businesses should also take into consideration the design of their website. Why? Research shows that “visual appeal” plays a prime factor in the positive response to a website.
Having a visually compelling website is only the beginning of your journey to better market your business. With all the competitors in the market, you have to make sure your websites for chiropractors count. Thus, it is important to have an experienced healthcare marketing solutions provider such as imatrix to help you stand out while staying true to yourself.
So how does a business make its website attractive to clients exactly? Here are some hacks to get you started:
1. Include only elements that add value to your website. When you’re designing a website, it can be tempting to add too many elements to your page. While the goal is to make it visually appealing, you shouldn’t go overboard. Your website might end up looking cluttered or overwhelming.
According to a study by Google, the more complex your website design is, the lower chances it has to be perceived as beautiful by your audience. Thus, keep it simple.
Every element on your website should have a purpose. You should avoid adding elements just for merely aesthetic purposes. Elements should be functional. They should add to the user experience of your website.
2. Put yourself in the user’s shoes. While coming up with a website design, you need to try to view it from your client’s perspective. After all, they’ll be the ones engaging on your site. They should be able to learn from your site.
Thus, as you construct your website design, you should think of a way to provide your audience with the best experience possible. Put into consideration things like design format, navigation, and visual elements.
If you put yourself in the shoes of your user first, you’ll end up creating a better website experience for them. Thus, they’ll engage on your site longer. The longer they engage on your site, the more chances it’ll benefit your business.
3. Pick colors that align with your brand. The colors you choose for your website matter. Colors play a role in how people would view your brand. Thus, you have to choose the right colors that fit your brand best.
Why? Colors have a psychological effect on people, so it’s important you understand what different colors mean. They have an impact on the perception of people in your business after all.
If you already have a color palette for your business, integrate them into your website. You should make sure that you’re consistent, so all your other marketing materials should have the same color scheme.
4. Choose the right fonts. First of all, your audience needs to be able to read the content on your website. Hence, you should choose fonts that are easy to read.
Like colors, fonts have a psychological effect on people, too. Thus, your typography will play a role in the user’s interaction on your website. Your audience might have a negative experience on your site if you have too many competing fonts or if they’re difficult to read.
Thus, you should choose fonts that complement each other. You should also strategize in a way that you use all font styles in the right place.
5. Be selective about visual elements. To capture your audience’s attention, you need to have beautiful elements that will entice them to browse your website.
Photos and videos add balance to your website and help break up the text. You can also use infographics to present important information such as statistics in a simple way.
Every visual element on your website should have meaning. It should also reflect your business and the industry you’re in.
6. Test your website first. Before you launch your website to the world, you need to test it first. You shouldn’t sweat it if you didn’t get everything right on your first try.
You should combine all elements together, and check if they work well together. If some elements don’t fit in the bigger picture, you need to revise accordingly.
At the end of the day, you want to be able to provide the best website possible for your audience. Thus, you have to make sure it’s easy to understand and navigate through your website.
7. Make sure your website reflects your brand. While choosing attractive colors, fonts, and visual elements matter, they should reflect everything you represent as a brand.
Your brand values should be taken into consideration as you design your website. While the goal is to have a beautiful website, it should be ‘uniquely’ you as well.