Ecommerce has grown exponentially in the last few years making online presence mandatory for businesses in the current marketplace. For this reason, you must incorporate a functional website in your brand’s digital marketing strategy.
From visuals to usability, every aspect of the website serves a purpose in improving customer experience.
Smart web design helps you keep customers and lure in a new audience. It also has a massive impact on your brand’s identity.
You don’t have to be an expert at web designing to make your brand stand out. The right Web Design Company can create visually stimulating and interactive websites for you.
Read on for tips on how to optimize your website’s design. With our help, your website will do better than ever before.
Create an Engaging Homepage to Boost Website Exploration
You need an attractive and engaging homepage to pursue users to explore the rest of the website. They will not stay long if the first impression is bad. It takes 8 seconds for a user to decide if they will stay on and explore.
Make your users fall in love with your brand at first glance so they want to buy what you have to offer. However, if they find poor design and messages that are hard to decipher, they won’t stay long enough to know what you are offering.
There are quite a few ways to make sure that your audience stays and explores your website. Some of the main elements to focus on including the following:
- The layout should be clean so that the focal point is what you need your audience to see. Keep what is important in the front and center.
- You need to think of both personal computers and mobile devices when it comes to how your homepage looks. Use attractive visuals and typography that stands out.
- Be intelligent about the colors you use keeping their psychological impact in mind. For instance, red excites and blue calms.
These are just a few things that you can do to improve your homepage. Always keep the elements of design and principals of design in mind when it comes to captivating users.
Guide The Audience to What They Want
Looks are important for the first impression but there is more to building the perfect website. You have to make the site easy to use and navigate. That is how you get people to find their way to what they wish to purchase. Usability is crucial for good customer experience.
If it’s difficult for users to find what they are looking for, they will see no point in sticking around. This is the number one factor that makes a website effective.
So focus on usability for awesome customer experience. Good content organization and easy navigation will increase the chances of sales.
Easy Navigation
Navigation refers to how the user moves around on your website. Try to make navigation intuitive and easy. Irritation and confusion lead to the loss of customers. Try to achieve clarity in the organization of the menus. Users should know what to click to get what they want.
Menus vary so there are a lot of styles to choose from. The drop-down menu is one that works well and is simple to understand. Vertical menus are popular too.
The Organization of Content
Reading the information on a website and reading a book is very different from one another. You don’t need to read from cover to cover. Instead, you scroll down and look for information. As this is the case, headlines, announcements, and product categories need to stand out.
You can divide content into blocks. Also, keep essential content at the top. As you go down further, supporting detail will help your audience know more about what you have to offer.
Accessibility Everywhere
There was a time when the aim of website design was functionality on personal computers and laptops. However, mobile traffic has exploded over the years due to a strong social media culture.
It’s not a trend that will die away anytime soon. On the contrary, mobile browsing is on the rise. For this reason, you need to design your website to factor in how a website functions on mobile devices.
A website might be doing great on computers but not as well on mobile devices. This will hamper your brand’s image and you will lose a lot of potential customers.
Your websites need to adjust to any screen size and all the functions need to work. This goes for any sort of device that gives access to your website.
Another factor that severely impacts the traffic flow to your website is the loading time. If it takes more than 5 seconds to load, you lose a lot of potential customers.
Here are the things that will help you increase accessibility to all imaginable devices:
- You need to optimize images on your website so that the loading speed is optimal.
- There should be plenty of white space in your design to increase the speed of loading.
- You can also disable the autoplay of multimedia such as video and audio.
If you do these things, the user experience will skyrocket. Your potential customers will not get frustrated trying to explore your website.
Connect Emotionally
Your website is a powerful marketing collateral. It gives your brand credibility if the website is good. However, if you have a mediocre website, you will damage your reputation.
A professional looking website is trustworthy. The goal is to make an emotional connection with our target audience. It will keep old customers coming back for more.
To make an emotional connection and build trust, tell a story, and use human faces. If you can do that your site will be more than a marketing tool. It will make you a thought leader in your field.
Story Telling
Tell a story that people can relate to or find awe-inspiring. Your online store will radiate joy, positivity, and happiness. This will build trust and turn users into customers.
Tell the story that improves brand image. It can be a story from real life or a funny fictional story that brings joy.
Whatever story you decide to convey will keep your audience longer on your website. You have to offer more than just your products to hold their interest.
Human Faces
Research shows that your eyes go towards human faces naturally. This happens regardless of what content is present.
The faces of people build connections and invoke empathy. Portraying faces is an excellent way to tell your visual story.
You can use the faces of your employees in the about us page. You can also approach celebrities to endorse your product. Using faces will benefit the customer experience.
Conclusion
Websites should be interactive and visually stimulating. It should load fast, and be easy to navigate with well-organized content.
Optimize your site for mobile devices and try to make an emotional connection. You can do so by storytelling and the use of human faces. Information should be clear and the priorities should be in focus.
We hope you take something away from us and use it to generate more sales. Best of luck with your business’s online presence.