Website creation is a tool of the future. It’s one of the easiest ways to market yourself, either for establishing a strong online presence or introducing your business line. Every website creator wishes for their website to get noticed to boost traffic, which in turn ranks the website higher on the search engine results. One of the quickest ways to do that is to boost SEO.
What Is SEO?
SEO stands for Search Engine Optimization. It is a technique to attract organic traffic that is visitors interacting with your website through unpaid advertisements. Visitors bring traffic with them. The more visitors, the higher the traffic is generated, which pushes your website towards the top of search engine results.
One of the methods to increase SEO is through transcribing audio and video.
How Does Video and Audio Transcription Help with SEO?
The ways in which audio and video transcription help with SEO are:
- It Attracts the Search engine
Transcripts contain relevant keywords that lure the search engine into considering your website for ranking.
- Transcripts Can Be Backlinked
Transcripts contain text, a lifeline for backlinking—this link goes over numerous platforms, which redirect users to your website. Videos alone can’t link without a transcript text.
- It Engages Visitors
Fewer texts and more videos keep the visitor on your website. It reduces the bounce rate that is users leaving your website. Transcriptions allow video and audio to play together and not just video alone.
Ways to Transcribe Audio and Video Content for Quick SEO
There are many ways for you to transcribe audio and video for an optimized SEO. Some of the well-received ways are:
- Use Free Transcription Tools
There are numerous free transcription tools for use through search engines. It is a quick way to attach short audio and video clippings to your website. The transcription tool comes with a set of limitations, ensuring you’re not spamming your content and have obtained the right audio and video clippings.
- Use a Transcription Software
While transcription tools require an active online connection, you can easily find the right transcription software and install it on your desktop. It lets you transcribe videos and audio without the need for an active internet connection, and you can work on your content on the go.
- Use apps
The app stores are brimming with a multitude of transcription apps. Journalists frequently use these apps to record field reports and conduct interviews in real-time, attached to a relevant newspaper article.
- Use Automatic Transcriptions
Some tools come with automatic transcription tools. These recognize the audio and generate the text relevant to the video. It is a time-effective method and saves the hassle of typing individual text for the video.
- Create AB Tests
AB tests understand what keywords and video titles attract visitors to the website more. To conduct this test, change one text on the content already present on your website and observe what resonates with your visitors.
- Add More Videos
Adding more videos to your website generates longer transcription texts loaded with relevant keywords and rank your website favorably with search engine results. Videos are more engaging than text-only content and are one of the best methods to boost traffic.
- Use Speech Recognition tools
Speech recognition tools pick up languages and prepare the text accordingly without manually inputting tremendous amounts of data. Look for widespread speech recognition, which contains options for numerous languages.
- Seek Help
High-end transcription software isn’t cheap. Professional transcription companies have the budget to invest in software, but a singular person working on their content may end external help in the form of freelance transcribers. Numerous websites connect you to other freelancers, and on reasonable amounts, you can tackle a bulk of work without spending too much time doing it yourself.
- Use engaging thumbnails
Customized thumbnails attract users to your video content. The more relevant your video thumbnail is to your content, the higher your content’s chances of being discovered. Numerous times visitors skip the text altogether and are interested in the videos found on your website.
- Embed Videos
Video embedment is taking a video either created by you or someone else or displaying it on your website outside the platform on which it publishes. Embedded videos focus on the website and increase the play rate, which boosts traffic and leads to a higher ranking SEO.
These are some quick methods you can apply while working on transcribing audio and video content. Transcription has many types, and while you understand the importance of transcribing. Explore the kinds of transcription which exist and how they can boosting SEO.
Types of Transcriptions
There are three primary ways of transcribing:
- Automated Transcription. Under automatic transcription, tools such as audio to speech recognition and transcription software come. The results generated may need slight manual intervention as audio to speech recognition tools are not entirely accurate.
- Manual Transcription. It uses only a text editor. The text is manually typed out without using any transcription software and is quite laborious. Even though these are entirely accurate, it is daunting to type every text.
- DIY Transcription. It stands for Do It Yourself transcription. This method is using a mixture of manual and automated transcription to transcribe audio and video content. It is used for extensive projects when one way of transcribing is not sufficient for generating content.
Wrap It Up
Digitization is the future. Today, no product, service, or person doesn’t have a website. Websites have become the surest and most prominent way of marketing yourself, which has become the latest technology trend. Keeping up with trends is vital to adjust to this dynamic society, or else it becomes a challenge.
Now that you know the importance of SEO and websites. You are ready to work on your website.
Try your hand in website content creation, and don’t forget to transcribe those audio and videos. While working on content curation, always check for your transcribed videos’ clarity and accuracy; otherwise, a poorly transcribed video will miss the relevant keywords and do nothing for your SEO.