It is absolutely possible to be the CEO of a business, but not want to be managing your online presence full-time. Nowadays not having a website to represent your business is the equivalent of being a musician with no Spotify profile. However, running a business means that your time should be spend running the day-to-day realities of managing your company, rather than having to be the digital marketing manager simultaneously.

Use a website host

Every business will need a website of some description to attract customers and inform those who currently aren’t aware of what it is you have to offer. However, if you own a larger business, you may want to relinquish some of the day-to-day management of this website. As well as keeping the information up-to-date, you will want to check that it is still running smoothly and is always available. Using a website host, such as Onyx.io, can help you do this.

Invest in a digital marketer

Just like technology, digital marketing is constantly evolving. When search engine optimization started being used, many may not have realized that Google would clamp down on the methods being used. Hiring somebody who is an expert in this area will reduce your need to multi-task. Here are a few areas to consider when it comes to looking for someone with the right expertise:

• Social media: you will want to hire somebody who has more than just a knowledge of hashtags and the perfect selfie. Your digital marketer should know which social media sites are best suited to your company and how best to grow your brand.
• SEO: Again, as with social media, you will want someone who has more than just a basic knowledge of how to search for keywords. Finding someone who can optimize every page of your website with an eye for detail (permalinks, photos, and relevant link building) will be incredibly useful.

Keep your security up-to-date

While part of managing your business online will inevitably involve a lot of promotion and marketing, it isn’t the only aspect of an online presence. As well as a well-oiled machine when it comes to your websites, social media platforms, and network, you will also want to have a security system that is up-to-date. This doesn’t just mean installing a hardware and software firewall, or investing in anti-virus software, it also means ensuring everyone in your office has software that has completed its updates. By not doing this you leave your company’s sensitive information vulnerable to hackers, as well as slowing down productivity.

Be sure to encourage your employees to allow their computers to complete software updates as soon as possible, and not to just tick the ‘remind me later’ button as it can hinder productivity.

Ensuring that your business is managed online efficiently doesn’t mean you have to be an expert in programming or IT. By merely informing yourself on how best to ensure that all areas are covered by someone with a little more expertise you can rest assured that every area is covered.