The user of a website or an app is very likely to become a future customer. Therefore, their impression matters a lot. Whether that impression is good or bad depends on a multitude of factors. Considering the great impact of websites and applications, a lot of entrepreneurs have started to improve the user experience. Creating a positive experience creates, in turn, a loyal relationship with the customer. There is a reason why people return to the same barber, grocery store or pharmacy each time, and that’s called loyalty. It’s one of the main reasons why business owners are starting to invest resources and time in order to find ways of enhancing the experience of their web or app users.

The brand experience and engagement are the pillars of loyalty in the retail world. Surprisingly, there is no big difference to the digital world. A great user experience is based on design, atmosphere, problem resolution and speed. A good customer experience means that the visitors of your website are able to find their favorite products or services in a quick and simple manner. It is your task to create a content-rich website or application that keeps your visitors engaged for as long as possible.

Design for the Device

In today’s technology-loving world, users expect to get access to their favorite products and services by pressing a single button on their phone. Not everyone has time to go to their computer to purchase a new book, for example. For that matter, it is important to design an application where users can navigate with no problem from every kind device.

According to latest research, most users who are surfing the internet on their gadgets (e.g. mobile or tablet) are goal-oriented. They want to reach to their end goals rapidly and easily, without wasting valuable time on scrolling from one page to another. As they dictate largely the future of your business, you need to keep this in mind when designing your application. Your personal preferences should remain personal because users might have other ideas of better navigation.

Well-placed Calls to Action

It has been proven that a call-to-action button performs better if it’s placed on a page where the user finds the information they are interested in. It is clear that users don’t like being pestered by call-to-action buttons at every turn, but not many keep that in mind. It could be a good idea to find a more strategic approach and place a single button in a place where the user is ready to make a decision. Designing a mobile-friendly website is a complicated matter, but in order to make it as user-friendly as possible, it is vital to keep this aspect in mind.

Optimized Images

Mobile devices are a lot smaller than laptops and thus they can cover just a small proportion of the content. Therefore, it might be a bright idea to use the power of images to illustrate your points. However, images are tricky to use in most cases because they take longer to load. Make sure you are not making your users download ginormous images that serve as a tiny thumbnail. Remember to optimize the images before adding them to your website with the help of online tools. They are very effective and most of the time they are free of charge. At the same time, remember to pick images that make sense even on smaller screens. They don’t need to be too complex or impactful.

Fast App

As already mentioned above, users are impatient and don’t have a lot of time on their hands. It is very likely to get complaints from your most loyal users if the app takes more than a few seconds to load. Less loyal users will just walk away if they cannot complete an action in a matter of seconds. Prospective users might not even try the app if it loads very slowly! They will try to find a better place to fulfill their needs. Think about all kinds of users when implementing this aspect of your app. Not all users will be seated in a comfortable chair when accessing it. Attempt to keep it as simple and fast as possible. If the performance of your application has slowed down or you have any other questions concerning the user experience or the software, you might want to get in touch with Instrumental. They provide application monitoring and many other great services.

Don’t Drain Battery Life

Another good way of enhancing the user experience of your mobile app is by finding ways of keeping reasonable levels of battery consumption. The battery is a fundamental element in today’s era, and it feels like pure oxygen for some users. No matter how good and fast an app is, if it drains the battery in a matter of hours, it is very likely to have a decreased user experience. It is enough for a person to notice that the app drains the battery quickly to give negative feedback. This is bad news for any company. Besides that, one has to think about memory use and data as well. Bottom line: no application can be used on a dead phone.

Keep it Short and Sweet

This aspect is essential to remember both for apps and mobile-friendly websites. While the content of a website has to be short, informative and easy to read, the application needs to be based on the same principle. Don’t use industry jargon because not all of your users are experts in the field. Keep your messages brief, and that will make the user easily understand them. While users love finding new information when reading a text, not all of them plan to do elaborate research just to find out a single word you used in your texts. Make sure you read the content multiple times to ensure that it is easily understandable.

Below there were presented a few strategies that one can use to enhance the user experience on their mobile-friendly website or application. It is important to at least consider them because they could make a business more profitable and easy to use. After all, the client is the one that dictates that.