Voice search is not a new phenomenon but it’s one which is gaining in popularity. The main reason for this is that search results tend to be a lot more accurate than they were when voice search was in its infancy. In fact, the accuracy of voice search technology is now up at 92%. The result of this is that around 20% of searches made using a mobile app are now voice searches.

This means that businesses now have to adopt strategies which help them to make the most of voice search in order to attract potential customers. We are going to take a look at why voice search is so popular. We are also going to provide you with some tips on how to maximize the potential of voice search for your business.

Why do people like to use voice search?

Let’s face it, it feels far more natural to be able to ask a question than it does to type in a query. We have all asked questions throughout our lives. This is why people find it easier to search by voice; this is especially the case now that the results of the search are likely to be more accurate.

Another reason for people using voice search on their smartphones is that they are becoming more used to interacting with virtual assistants, such as Alexa, in the home. These assistants have gone from being something of a novelty to becoming more mainstream.

There is no doubt that voice search is here to stay so you need to make sure that your business has strategies in place to make the most of its potential. Let’s take a look at some of the ideas you may want to take forward.

Making the most of voice search

You may want to enlist the help of professionals such as Quikclicks to assist with making sure your website is optimised for voice search. Of course, there may not be a lot of work that needs to be carried out; you may just need to make a few tweaks to the content you already have. Here are a few tips to help you along the way:

• Make sure the content of your web page contains natural sounding language. You need to think about the way people would ask a question if they were talking to you and not just about what they would type into a search engine.
• Create an FAQ page that sounds like a natural conversation. This type of page provides you with the perfect opportunity to create content that is more likely to be found via a voice search.
• Make sure that your location details are accurately captured on your website. When people use the voice search facility on their devices they often ask for a service that is near to them. This means that searches are conducted geographically.
• Make sure your business is accurately listed in online directories such as Bing. This means that you need to ensure your address is listed correctly and that you choose the category of your business very carefully.

As you can see, you can easily optimise your web presence for voice search. It’s worth investing a little time and effort in order to ensure you do not miss out on a significant opportunity to attract customers.