Incorporating visual media into marketing makes it more effective and the products more attractive. The best way to embrace this practice is through video marketing. Having your video marketing output on your various platforms is easy, you can check it here to know more about the people that can help you out with this.

Why Video Marketing?

A minute is worth more than a million words.

There are numerous reasons why having visual media, such as videos and images, is essential to your marketing.

• 400% of consumers prefer spending their time watching videos over reading up on a product.

• People can remember 65% of the information for 3 days when supplemented with visual media.

• Visual media is easier to distribute. It is also a major driver for increasing traffic on websites. Companies have observed a 27% increase in (CTR) Click-Through-Rate and an increase of 34% in conversion rate.
• People are more responsive to visual aids and content compared to text-heavy content. Videos in Facebook posts have seen an improvement in organic engagement with the community.
• Brand awareness incrementally grows as more consumers engage with marketing content and strategies.
• Visual media are also scalable and adaptable to any platform or device available in the market.
• Video marketing has shown to provide higher ROI compared to other marketing tools.
• Videos and images are more cost-efficient marketing tools. Visual media such as videos, images, or a combination of both are more manageable to create with the wide variety of tools available in the market.

What Tools Do I Use?

The most widespread reach for distributing video marketing content is through online and mobile platforms. Although a website and full app creation may be a daunting investment, IT companies all over the work make it easier for you.

Having an online presence allows you to make use of the global gateway that is the Internet. Having an online presence requires a website and investing in web app development. Working with mobile app developers, such as Xamarin developers, ensure that your concept and needed tools are in an accessible platform for your customers.

With almost everyone owning or having access to a smartphone, it is also imperative that you have a mobile application equivalent to your web app. This can be an extension of your web app or a standalone. Having a cohesive concept and consistent UI design and user experience is an advantage for you.

What Video Should I Make?

Brand and Demo Videos

Brand and demo videos introduce your product and company. Brand videos showcase the mission, vision, and goals of the company. These types of videos are typically used to raise consumer awareness of your company. These are usually a part of a much larger company advertising and marketing campaign. Demo videos are more streamlined and focused on highlighting certain features, products, or tools of the company. Some great examples of demo videos are unboxing videos, testing, or product demo videos.

How-To’s and Explainer Videos

These types of videos educate the audience on certain topics. As the name suggests, How-To videos teach viewers ways of doing things. These are most helpful to sales and service divisions in helping customers. Explainer videos help consumers comprehend a process or a product better. Explainer videos are often used to show how products or services help consumers.

Expert Interviews and Testimonials

Interviews of internal web app development team or company and industry technical experts are what make expert interviews. These interviews can impart to consumers and viewers relevant in-depth information about tech, trends, or other aspects of the company, product, or industry. Testimonials, on the other hand, provide insight on the impact or effect of a company’s product or service to its consumers.

Animated Videos

Animated videos are great visual storytelling and instructional tool. Animation engages consumers into following a story format and makes explaining hard to grasp concepts easier. Great examples are advocacy videos, state of the company reels, and annual reports.

Live Videos

Live videos provide viewers the experience of being behind the scenes in the company or an event. This practice makes them feel a part of the company. Live videos are longer and more consumer engagement focused. These videos are also a platform to engage with consumers by encouraging and addressing feedback and questions. Great examples are Youtube and Facebook Live videos. These types of videos are either hosted online or mobile platforms during events or product releases.

How Can I Utilize Video Marketing?

Video Marketing is a small subset of the overarching marketing trend that is Sensory Marketing. Because what is more effective and relatable than marketing that appeals to the human senses? Knowing which strategy best fit your marketing and business is the next challenge for you. There are several ways you can best incorporate video marketing in your strategies.

1. Plan for it

Concept, budget, logistics, and scripts are but a few of the things that you need to plan for when creating video marketing tools. Know what you want to do with the limitations before you go and create it. A clear plan guides the entire process and reduces any delays or mishaps.

2. Know your tools

It is now possible to create video marketing tools with very little equipment. You can simply whip out a phone, point your camera, and then shoot. Use the tools that best fit your concept. Livestreams and testimonials can be simply be shot using camera phones or simple digital cameras. While event videos, brand and demo videos need more technical and elaborate equipment.

3. Use familiarity

To make your videos more relatable and accessible to your consumers, you need to use things or people that are familiar to them. Concepts that are true to what you are advertising but is relatable to your intended audience attract more attention and engagement. Make use of humor to get laughs and emotions to foster emotions in your viewers.

4. Make the best use of your tools

Even with a plan, you need to generate as much content with the tools that you have. When shooting, get as many shots as you can. Knowing your tools and understanding how they work to enable to you get a wide variety of content. The variety will help you generate multiple options for video marketing content. Make good use of your chosen platforms. With mobile and marketing, you go as far as investing in full app creation and web app development. Online and mobile platforms are the best platforms to distribute your video marketing output.

Keep Up with the Times

With the global connectivity of today and increasing consumer demand for media, incorporating video media enhances the chances of success of your marketing strategy. Also, you can never fail with quality content. It is best to make the best of your concepts resources, and available platforms to be able to create and distribute quality marketing content.