Digital Marketing is a very competitive and crowded industry. Especially social media marketing which is on the rise. There are various agencies across the world like social media agency California, Delhi, Mumbai, Texas, etc. However, even among these agencies, it is very difficult to distinguish which one would work for you as a social media marketer tor drive desired results. Well, before you get into hiring those social media experts it’s better to learn some things on your own. And so, keeping that in mind here are the Top 10 Actionable Social Media Marketing Tips and Tricks to help you out in this competitive world.
Measure Your Performance
Well, Social media marketing is not a new thing, in fact, it is one of the most effective and used forms of marketing in the world. As of today, almost every business is using social media marketing to attract more and more people towards their business. However, not everyone is able to get benefitted from social media marketing. A very few of the marketers are able to get the desired result out of an effective social media marketing campaign. This main reason for such an unwanted outcome is the carelessness of the marketers. About 60 percent of marketers do not bother to measure their social media marketing performance regularly. This leads to a deviation in ROI graph, and loss due to unplanned marketing.
So, it becomes crucial to monitor your performance on a daily basis. This will help you pinpoint the reason for your failure and also provide you with new ideas to improve your marketing campaign. There are a lot of tools available for you to help out in this scenario, like Google Analytics, Pinterest Analytics, Facebook Insights, Twitter Analytics, etc. You can effectively utilize the above tools to analyze different platforms and evaluate the effectiveness of your marketing.
Encourage Your Customers
Well, if you are always in a hurry to find new customers, then there are chances that you would also lose you, current customers. Social Media Marketing is not always about connecting with new customers, but appreciate the existing ones. You need to take care of the existing customers, by presenting them with new products and services, If everything goes well, then these existing customers might also become your advertisers, via mouth to mouth recommendation. So make sure that you also cherish your current customers and make sure that they are happy with your services. The goal is to gain new customers but not at the cost of existing ones.
Live Events
The marketing world is constantly changing and, so are the marketing tactics. With the introduction of new social media platforms like Instagram, LinkedIn, Reddit, etc social media marketing has taken a new turn. Now marketing is done through live events. These live events are often sponsored by a brand and done some celeb on their social media account. Instagram stories and live mode being the prime example of such type of marketing.
This way the brands are able to target the right people, the right way, hence, effectively expanding their market reach. These live events when smartly created and timely synchronized with some major events can even be used as an independent marketing campaign. They have proved to quite effective and more marketers are adopting this method of marketing. So, if you have not tried live events yet, then we would highly recommend you to not just try them out, but also plan an effective marketing campaign.
Increase Brand Popularity
A brand is something that represents your whole business, and if people are unaware of your brand then they are less likely to buy your products and services. However, this is why businesses turn towards marketing. So, in order to create brand awareness in the market you can, effectively utilize social media marketing. Social media is an evolving space, regular updates bring new opportunities for marketers. So, make sure that you try out new things to increase your brand popularity through social media platforms. This will bring more traffic to your business and increase sales and ROI.
Build Communities
Communities play a major role in marketing. Almost every big business determines its marketing influence based on the number of active communities they have. These communities, don’t just advertise your business but create a permanent loyal fan base and brand advocates. So creating a community on social media can really boost your marketing campaigns. The best part about communities is that they are really easy to create and implement and also be used to fuel your marketing campaign on another platform. After all, there is nothing better than a loyal fan base, that is ready to participate in any activity, benefitting the community.
Structure Your Marketing Campaigns
Well undertaking a social media campaign without an objective in mind is totally waste money. A social media marketing campaign needs to be well structured, planned, and have the desired outcome. This is social media marketing blunder we would recommend you avoid at all costs or else you would waste a lot of money and effort for no reason. So it is very important that you have an end goal or at least an ideal result you are expecting based on your requirements that you are expecting from this marketing campaign.
Narrow Your Target
Well, targeting the audience is a very common marketing strategy in general. But when you are working on social media, your number of choices are almost doubled compared to any other platform. So it becomes quite important to narrow your marketing to boost engagement and reduce costs.
Influencers
A lot of famous people are also available on social media with a large number of people following them. They are a great way to reach out to a large audience, hence giving rise to influencer marketing.
Keep Your Content Unique
Once you build trust among users with your unique content they would automatically come back to you. This is true for social media as well. So it is important to keep your content unique, and well organized.
Boost Visual Experience
This may be last on the list but surely not the least in terms of priority. Visuals like photos and videos attract and appeal to the human mind. Making your advertisements and posts on social media visually appealing is surely the trick in the book. Try this with your creative hat on and see the magic.
Hermit Chawla is a MD at AIS Technolabs which is Web design and Digital markeing company, helping global businesses to grow. I would love to share thoughts on social media marketing for music artists.