Banners have been an important part of the web since the early days. Copywriters spend sleepless nights thinking of new designs that will capture the visitor’s attention and draw them to click on their banners. This article discusses ideas for successful banner design.

Teasing curiosity

‘Do not click here’. Have you ever seen such a statement in a banner? What was your response the first time you saw it? There is a high possibility that you clicked on it. Why is this simple statement so powerful that it makes people want to click on it? One word – curiosity!

Web designers and copywriters are always looking for ways of arousing the web visitor’s curiosity. As banner designers, their aim is to draw visitors to the banner. Since the ‘Do not click here’ statement does not reveal what is on the next page, it stimulates the visitor’s curiosity, making it very hard not to click on the banner to see what lies behind.

Simple Integrated Design

When Sergey Brin and Larry Page first introduced Google to potential investors, they talked about Adwords as a backup plan in case they did not make any money. Eventually, they ended up using that backup plan. What was the secret to the success of such boring ads? Unlike other ads out there, Adwords neither disturbs the flow of the webpage nor arouses the visitor’s curiosity. Actually, the opposite is the case. Adwords are made to similar to the search results, thus giving the user the idea that the ads are there because he had asked for them. This simple design has helped Google promote both the Adwords advertising program and their search engine.

Be part of the action

Banner designers wisely make use of interactive technologies such as Flash to create banners that invite users to be part of the action. Drawing the users into action can be done in many creative ways. Many web designers use common old games elements in their banners. The idea behind interactive banners is simple; allow the users to be part of the action, and at the right time when their mind is less resistant, reveal the sales message. However, the disadvantage of such a banner is that it distracts from the webpage content.

Black and White

One banner trend which has become popular lately is Black and White banners. Though research has shown that yellow and blue are the most effective best colors for a banner, black and white banners are becoming very common. The idea behind such banners is to be unique and make users wonder what is going on and hopefully click on banner.

Charles Mburugu is a professional content developer and an entrepreneur. He often writes about real estate, finance, business start-ups and internet marketing. In the past few weeks he has been writing for blogs where you can get the latest 123inkjets print coupon code and Network Solutions offer code.