To make your website stand out, as well as keep up with the latest trends and web surfing requirements, you need to re-evaluate what it looks like and how it functions on a regular basis. Whether you operate your own blog, an e-commerce store, or a business website, continue reading for five things you need to add to your website this year in order to ensure it looks and functions at its best and can lead to the highest number of conversions.

Get a UX Review

UX stands for user experience, and the user experience of a website will determine how long a person will be willing to stay on the site and browse or make a purchase. User experience has everything to do with how easy your site is to navigate, as well as how easy it is to find what you’re looking for. Therefore, investing in a user experience review of mobile websites from experts like those at Goby Savvy is the best way to ensure the UX is the best that it can be throughout every page of your site.

Responsive Design

If your website was designed a few years ago, it may not be displaying properly on the many mobile devices that people use today to surf the Internet, and this could lead to a lower visitor count and fewer conversions. To prevent this from happening, start incorporating responsive design throughout your website. Revamping your site in this way will ensure that every page displays perfectly, whether it’s being displayed on a large computer screen or the tiniest smartphone.

Videos

Videos are a great way to quickly and easily connect with a viewer to promote your products and/or services. Placing videos on your website, such as at the top of a page filled with descriptive information about what you do, is a great way to engage with your audience, who have a short attention span and want to understand what you’re all about as quickly as possible. YouTube videos that are embedded on your site can also generate shares, and they’re great for SEO.

SEO

Speaking of SEO, have you incorporated it throughout your website? If not, you definitely have to find a search engine optimization expert who can help you use the right keywords, meta titles and descriptions, links, and more so your site will begin to show up higher in search engine results. After all, you want people to be able to find your site, but it’s extremely difficult to compete against the millions of other sites out there, so you need SEO.

Security

There are many content management systems available today, such as WordPress, Drupal, and Joomla, that make it easy to set up and launch a website. The problem, though, is that they can be vulnerable to attacks from hackers. If you run your site on one of these platforms, you need to add the right security features to the way that you maintain your site. This includes getting updates, maintaining strong passwords, and restricting user access.

With these tips in mind, you can create a stellar website or improve your existing one this year.