Social medias are getting extremely popular nowadays. That also makes them very important from a SEO perspective. Some of the biggest social medias nowadays are Facebook and Twitter and in this article I am going to talk particularly about Facebook and why it is an awesome idea to create a fan page for your business and what impact fan pages have on rankings.

1. Get indexed – Yes, fan pages in Facebook get indexed by search engines like Google. It is a great way to raise awareness of your brand because nowadays when people hear about a certain brand they will not only look it up in Google but they will try to find it in Facebook as well. People also tend to look through the pages their friends like when looking for something special. It is like a recommendation and people tend to take recommendations from their closest friends. One of the best things is that even if they don’t go through the pages their friends like, Facebook will most likely suggest that they also like your page or they will just see it eventually.
2. Competition – You don’t want to be behind your competitors, do you? Almost everybody who has a business nowadays, whether it is big or small, also has a fan page for that particular business on Facebook. You should keep up with the competition and even be ahead of them if you can. Not having a fan page can be a major setback for you. Don’t just give your competition the traffic you can have.
3. SEO – Fan pages are not only useful for potential customers. In December last year, we found out from Bing and Google that social medias such as Twitter and Facebook actually have a certain impact on rankings. Well, when you think about it, it would be foolish if they didn’t have impact because they are currently two of the biggest social medias out there.
4. Engage – It is way easier to interact with people who like what you do through Facebook than it is through your website. That doesn’t mean you don’t need a website but people feel like fan pages are more personal. You will also have the opportunity to answer questions and write comments quickly and easily. People like interaction.
5. Stay current – It is important to know what is going on in the world of search engine optimization because it is constantly changing. Ignoring Facebook, Twitter or other social medias just because you don’t like them or for any other reason is a major mistake. If you want to be successful, you need to do what works and not what you like. Do everything you can to rank higher.

The fact of the matter is that if you don’t want to create a Facebook fan page, there is someone out there who is willing to do it and he will have an advantage over you. Fan pages can’t be a bad thing and you can only benefit from having one.

If you want to achieve efficient Google search optimization (in Denmark, where I work, the experts refer to this term as Effektiv Google søgeoptimering), you must definitely create a Facebook fan page, because it carries a lot of advantages (a lot more than those I had listed).