In 2016, More than 70% of the internet usage is carried out through mobile devices. And the usage of desktop has dropped down by 16% in the last year.
Since the first Smartphone development, the UX expectations of consumers have risen significantly. According to data from Google, 72% of users are more likely to revisit a site if it is mobile friendly. This is one of the biggest reason Google has put a lot of weight for responsive design in its algorithm. Nirmal one of the design agency in Sydney increased its conversion by 77 percent by just changing its design to responsive.
Tired of data? Let’s dive into the real meat.
The tips and tricks you should know to succeed in 2017
Think about proper scalable Navigation
Navigation is one of the most important factors in website design. It has been a challenging aspect of every designs. And, many designers fail to meet the conditions consistently.
First thing first:
You need to design a scalable navigation menu that has an aesthetic value on both desktop & mobile devices. Larger and complex menus that work fine on big screens won’t work on small screens. So, you need to create a responsive navigation menu for different screen sizes.
Some of the popular responsive navigation menus are hidden navigation and horizontal swipe navigation.
These navigation menus are most popular today, especially for mobile websites. Consistency is the key, when it comes to responsive navigation.
Content, only useful content
You must work within responsive functionality and try to include only important content which keeps your user engaged. Also, don’t forget the fact that Content is King, So add only unique and engaging content which is liked by both users and Google.
Typography matters
So, consider using larger font sizes, which will dramatically improve readability of your website. Don’t forget to balance headings and pay attention to line length, background and font color. It is best to use a line length of approx. 60-75 characters. If you are worrying that, in large screens there will be too much space left then, think about filling that space with an image or sidebars.
Yes to only responsive images
Try to include the images that you think is necessary for your site and reconsider elements such as sliders with multiple large images. Upload only optimized images which are flexible with adaptive sizing. Use the appropriate format to store those images. Using optimized images is surely going to make your site load faster, which is also good for ranking of your site in Google.
Make your layout responsive with Flexbox
You can start using Flexbox by simply giving a parent container the display setting of “flex”, then selecting how the children element within that parent container distribute themselves within it. This layout module is simpler than we thought, that’s the reason many designers find it easier than a pie.
Optimized clickable buttons
Consider using these designs. Being too much creative with your buttons might end up making your visitors confused. Not only the style and color, but your button sizes and links also matters a lot. Aim a button of height 36px and give touchable targets of height min. 48px.
Test on real devices, its important
Finally Think Responsive, Design Responsive
Responsive web design is continuing evolving; it has changed the web for better. It is impossible to predict what changes responsive design is going to bring in future, whatever it brings; it is surely going to bring better changes. In the above article, we point out some of the responsive web design tips and tricks that you need to follow to make your website responsive in 2017.