Santa Monica based ResourceWebs has experienced tremendous success thus far. The company boasts a network of 17 featured properties ) which in total receive over 3 million unique visits monthly. Much of this traffic success has been due to the companies focus on both high quality content along with simplicity for users.
Over the past 6 months, ResourceWebs has redesigned its sites to ensure a more simple experience for the user. Instead of promoting tons of content on a given sites homepage, all of the content was categorized into 4 or 5 categories. This allows the user to drill down deeper into a given site to enjoy the type of content they are looking for. This categorization process also helps the company focus on future content as each piece of content is not only targeted to as specific site but also to a particular category within that site.
ResourceWebs has focused on very niche topics to grow. Areas such as railroads, symbols, sympathy letters, labradors, and spooky things. By focusing on these sectors, ResourceWebs can make an impact in an area of the web which has less noise and competition.
The strategy is paying off for ResourceWebs, as the company has over 3 million uinique visitors monthly engaging with and enjoying its content. Moving forward, the company plans to continue to improve the design and organization of its websites while continuing to add high quality and resourceful unique content.