Like a dog, SEO (search engine optimization) is not just for Christmas. It is, in fact, a long term marketing strategy that should be looked on as being a fluid and ever changing part of your business. If you have enjoyed the benefits of SEO, but do not understand why you are no longer attracting as many visitors to your site as you once did, then you are probably one of the businesses that feel one hit is enough in the SEO charts. Here are some of the reasons you should be constantly updating your SEO tactics.

You Are Not Alone

I don’t mean to scare you, but seriously, you are not alone. SEO is commonplace on the internet; which is hardly surprising as its effect has been shown again and again. The point is that if you do not keep updating your SEO approach, you will be overtaken by those who do. It is a constant battle to keep at the top of search engine rankings, so you need your SEO to be up to the minute.

The World Is Changing

The world of algorithms that is. As Google continues to use new algorithms to help its users find the most relevant, authoritative sites, SEO users and companies need to keep abreast of the changes and to change their practices to suit these new algorithms. If you want to ensure your websites health, SEO updates are constantly required. If your SEO no longer takes into account Google’s preferences, how can you expect to be high up the rankings?

Planning for Mobility

More and more people search the internet on the move, and Google understands this phenomenon; meaning that Google’s new algorithm needs to be taken very seriously by your business. Understanding this and getting ready to embrace this change is another reason that your SEO should be changing with the times. Any change to a search engine algorithm will mean a change to your SEO use, and ignoring mobile internet users would be a huge mistake.

The Future Will Be a Social One

Using social media to try to attract users to your website is now as vital as employing SEO as a tactic, and there are even those who feel social media might eventually completely replace SEO. At the moment that seems far off, but many businesses are already considering their social marketing approach and which approach would suit them best. A far sighted company with an SEO plan will already have understood the benefit of social media, and those companies are using both approaches in tandem. It is this kind of forward thinking that keeps companies at the top of their game; and ensures their future.

There is no doubt that a good SEO strategy can help a website to attain a great position in search engine rankings. However, to believe that you should not be considering it as a long term option will only mean you falling back down the rankings; probably as fast as you may have climbed them