Beating millions of websites (that are your direct competitors) in search engines can be hard but not impossible. Acquiring new leads and clients for a financial services website will be easier with a foolproof SEO strategy. Agencies and business owners should know how their sites can rank higher in search engines to get more organic traffic and leads well. When it comes to boost the search engine ranking of a financial services website, knowing the basic SEO tactics and knowledge of the financial industry can be beneficial.
If you are also offering loan or other financial services and want your clients to find you before they find competitors, then you should go through the article to find out the highly recommended SEO tips for financial services websites to rank higher in search engine result pages.
Make your Website Responsive, Fast Loading and Secure
Responsive web design, fast loading web pages and security are major ranking factors that can help you appear in more search results. As more than 47 % users expect that a webpage that they want to view will load in 2 to 3 seconds, and they are more likely to bounce away if it takes longer than their expectations. According to another stat, internet users usually spend five-plus hours on their smartphones, and they use their mobile devices to find out the stuff they need. That is the reason, a website offering financial services should be quick to load and mobile friendly as well to get more organic visits. For instance, a financial services website must have a highly responsive web design and fast loading web page to grab the attention of people looking for instant loans in the UK and to appear in more search results. Due to the increased number of cyber attacks in recent few years, a website should also be secured with a reliable SSL certificate to make the users feel relax and secured when they are visiting.
Thoroughly Research Keywords
Don’t guess, but try to find out the best performing keywords in your industry to boost organic traffic for your business website. Several keyword research tools are out there that can be used to find keywords that can give your SEO efforts an ultimate boost. Google keyword planner can also come in handy to extract the key phrases that users type in the search bar to find out financial services you are offering.
Problem Solving and Trustworthy Content
Updating your financial services website with unique, problem solving and informative content can help it rank higher in search engines. As people mostly use search engines like Google to get the appropriate solutions and ideas for their issues and problems, quality and problem-solving content on the website can make it appear in top search engine results. However, confusing terminology and hard to understand phrases should be avoided in the content. It will not only help you rank higher in search engines but will also build client trust and help you stand out in the industry as an authority.
Do the Basic Local SEO
Optimizing your website for local searches can give you a great boost to your overall SEO efforts. One should start local SEO for financial services website by adding the right and accurate NAP details. It helps search engines to understand the exact location and other details of the business to make it appear in more local searches. Creating Google my business listing should also be a major concern to get the local SEO better for your site. High rank in local searches helps you to get your website listed in general search results.
Let the Images Work for You
If you are using plenty of high-quality photos on your site and not adding target keywords in the image meta data, then you could be missing out the golden opportunities to secure visible ranking in SERPs. Image optimization is one of the vital things that can make your website visible not only in general search results but in Google Images as well. Remember to rename each picture with personalized titles and update image alt tags accordingly.
Create Social Media Profiles and Be Accessible there
Creating and maintaining social media profiles for your business offers several benefits other than high ranks in search engines. Sharing website content on social media profiles will not only help you get more visits but will improve brand recognition as well. In fact, social media is an excellent opportunity for you to interact with prospects and existing clients to keep them engaged and informed about the latest business updates and industry trends.