You might have all the talent and skills, but will not do you much good if no one gets to know about it. What it takes to establish your credibility as a reputed design agency? Have you ever asked this question to yourself? You need to possess artistic skills, imagination, designing prowess and some amount of technical knowledge to work with software applications. You have it all and yet no one is contacting you for business! Well, the problem lies elsewhere. People need to know that you are the best in order to get beneficial results. Yes, as a graphic design company, you need to promote your services to make a mark.

Having a fan following is imperative to attract attention. Let people know that you are there! Let the online audience know about your special skill sets. As far as creating web pages, logos, brochures or pamphlets are concerned; publicity plays a very crucial role. To know more, read on.

Attract Attention with High-Demand Service

It’s no use offering something that customers are not interested in. A smart way of finding clients is by providing those services having demand. You will get more inquiries about your business if you are specialized in niches like photo retouching or book cover layout. On the other hand, specializing in antique coin photography will not do you much good. Not only you will have limited customers, but company profitability will also suffer.

Offer Outstanding Services

You are not the only service provider out there creating killer web pages or memorable logos! There are others who are offering the same at competitive prices. To beat others in competition is not that easy. Even if your services are better than the rest, there is no guarantee that there will be an influx of projects. You definitely have to offer something in comparable to stand out in the crowd.

Provide something very specific, a specialized service that you are good at and not the others. Your USP should be the following:

• The capability to work across different mediums, i.e. working on printed brochures, creating 3D design, working on animated presentation and building dynamic web pages.
• Offer quick turnaround time. For example, delivering newspaper ad designs in just a day!
• Responding quickly to customers, i.e. answering all email inquiries within 10-15 minutes.
• 24 hour and 7 days a week services.
• Specializing in some specific style such as building children’s website, extraordinary image research and user-friendly web interface creation.
• Promising 100 percent accuracy, i.e. a proof-reading service before final delivery of projects.

Show that You are Customer Focused

For effective pitching, prove that your firm believes in customer centricity. Why should someone new consider you and not the others? You need to give people a reason to enter into a business contract. The key to successful pitching is studying the client’s website beforehand so that you know what the brief will contain. When asked about what changes to be made in the site, you should be ready with the answers! Your answers should provide enough information and persuade clients that you can really help them. This will prove that you have studied the site and believe in client satisfaction.