One of the best marketing automation tools out there, Active Campaign is very easy to use. Its modular structure and approach enable you to handle complex stuff. The automation features are really great. Active Campaign also have integration with most online and e-commerce services.

However, it doesn’t yet entail a native GDRP base or management. You require numerous configurations to comply with the protocols.

• It has numerous features to handle primary email marketing, behavioral automations, advanced marketing pathway and automation, audience segmentation and tagging, and so on. You’ve all these under the basic package.
• The advanced package provides Customer Relationship Management or CRM that’s particularly beneficial for sales teams.
• It also features lead scoring, which you can use for prioritizing accounts for your marketing and sales departments, helping them to produce more dynamic and efficient content.

For experienced brands, you don’t have a single software in any specific category that you use without extensive investigation. For numerous brands and self-financed businesses, ActiveCampaign has been a reliable marketing automation and email marketing system.

• It has all the features and benefits that every premium platform can have. Its fast installation and price are a game changer.
• You can provision a robust marketing automation setup with every capability in the house with a few steps.

A brief introduction

Active Campaign is a powerful email and marketing automation tool with the extra impetus of CRM for added sales. With this software, you can create robust automated marketing campaigns and sales processes. It helps you to know the interests and needs of individual contacts.

Once you know what your followers for Instagram need or your social media and email subscribers are looking for, you can send more relevant and personalized messages and content at the right time.

The crux of email marketing is to produce relevant content and nurture your target audience. The main objective is to grow your subscribers or customer base. With targeted and strategic email campaigns, you can do it. More than 32,000 companies and groups from a range of industries wear by Active Campaign.

• The automation workflow creator works with smooth drag to drag blocks. The builder helps you in easily creating an advanced follow-up of sequences by triggering emails.
• These smart and prompt follow-ups have proven to be mighty effective. They keep your customer engagement at the zenith because you’re sending personalized, relevant messages.
• For email marketing, the software helps you to create, manage, and extend your autoresponder and email campaigns. The designed and organized templates are mobile-responsive.
• Content block tools enable you to preserve and reuse the same material across campaigns.
• It showcases conditional content, which allows brands to change an email content according to the recipient/target audience.
• The message variables help you to change content and you can update it across every campaign.

The world of Active Campaign

It enables dynamic content, subscription forms, split testing, and email segmentation for seamless email marketing.

The software provides free image hosting, subscription forms, templates and a superb drag-and-drop store/interface, helping marketers to build and automate email directives to segments users on the basis of their social interests, campaign interactions, and site activity.

• Active Campaign automates birthday emails, welcome emails, and trigger mail campaigns in compliance with the sales events and custom actions you complete.
• Active Campaign supports segment creation, event tracking, setting automation objectives, and communicating with site messaging and SMS.
• It also provides extensive Gmail extension, helping you to define custom funnels and track them, automate the sales process, and integrate it with social profiles for scoring leads in compliance with crucial parameters.

You can get more out of the software with Segment. Use the tool to send all your customer data that you collect from websites, servers, or mobile apps directive into the software. Resultantly, you don’t need any extra duplicate orchestration of code or extra installation.

You can use both event tracking and site tracking from Active Campaign. It’s a cloud source segment, which means it can automatically obtain leads and events from opened emails and delivered emails. You can forward them to other tools, or load the material into your database.

Focusing on marketing automation

Since brands have different marketing needs and goals, Active Campaign knows that it’s impossible to give a cookie-carter automation approach. So, it provides an automation builder that customizes your entire automation procedure in sync with your specific objectives and goals.

It helps you in comfortably creating a compound workflow since you can customize each automation element. For instance, you can adjust your computer/mobile system to contain pending emails until you reach a milestone. It’s like converting leads into customers through a checkout.

• Active Campaign allows you to define the entire decision-making process with then/if rules to further bolster automatic logic.
• If you’re not cut out for this mumbo jumbo, the software provides a robust automation marketplace.
• Instead of banging your head to define custom regulations, you can simply skip the entire process and buy a readymade automation procedure or workflow.
• The automation marketplace is an ideal ambit to shop for a diverge variety of automation workflows with various protocols, which you can plug into your system.

The best part is you can sell your unique process to other marketers or brands that seek fast solutions.

The AI factor

It’s Artificial Intelligence and machine learning algorithms that power the software’s automations. It customizes them with flows and components that inform a cluster of unique experiences. AI generates them dynamically for every person.

The components thrive within a visual automation route. It reveals the inter-connected aspects, the active links or users, and those looking for adjustment. It also exposes the concerned status and suggests new automations that you need to deploy.

• Its product suite enables you to broadcast emails to any person in your contact list.
• You can also configure email triggers.
• Segmenting the components helps managers/marketers group consumers to orchestrate funnels, email autoresponders, and scheduled emails.

You have stunning features like geo-tracking, revision histories, social sharing, image hosting, and analytics. Split testing allows you to send five emails with varying subject lines, images, content, and CTAs. You can test them at once.