Your e-commerce store has been up for a couple of months, and now you can’t wait to do more, don’t you?
You’ve surpassed the stage of testing the waters and finally reached a point wherein you’re finally comfortable with taking your store to the next level. And we know that this is not just for your business’ growth, but most importantly for your customer’s shopping experience as well.
Let’s get on to the ways you can do this. Here are some ideas below:
1. Improve your branding
The internet changes every day. If you launched your store a year ago, you need to catch up because a lot has already changed.
Branding increases a business’ value. Some products can be sold at a lower price, but because of the brand name, a business can get away pricing their products at 300% markup or even more. That’s how branding can impact your success significantly.
Improving your store branding could be taken one step at a time. Don’t get too overwhelmed with ideas so you won’t end up starting more tasks than you can take.
Take small steps in changing and improving things on your site. It could be your logo, the photos you’re using, your tagline, or the color theme of your site.
2. Upgrade SEO practices
First of all, is your online store mobile-friendly? If it’s not then, you missed some visits from people who use mobile as their primary device. That is a lot of potential sales lost. In fact, Google even penalizes websites that are not mobile optimized so make sure to check out your website using your phone and see if it works smoothly.
Additionally, you want to make sure that all the meta tags, page description, and page titles are in there. But this time, improve them even more. Write enticing titles, better production descriptions, add calls to action, and use high-quality product photos.
3. Improve customer engagement
How do you engage your customers in your online shop?
One good strategy is by using surveys. Just send them emails asking how their experiences are on the site and what they think you could do better. Aside from showing that you care about their opinions, what they’ll tell will also improve your shop’s overall performance.
If surveys are not enough, posting on social media about simple contests or giveaways could be a huge impact. Not only are the customers going to get something from the contests, but it also encourages them to increase their engagements on your site as you are providing them with an exciting way to participate in.
As you may know, building relationship with your loyal and potential customers can go a long way.
4. Use visual content
One of the basic things in having an online shop is using high-quality photos. It enriches the customer’s online shopping experience thus making shopping more fun and exciting.
There are a bunch of websites that offer free stock photos online like Shopify Burst.
You probably have done some online shopping in the past. If so, then you know how important it is to see what you’re about to buy.
As an e-commerce owner, you need to overcome their fear of not getting what they expected. Hire a professional or learn how to take photos that will increase your chances of getting sales.
Lastly, think outside the box and make your visual contents alluring and stimulating for your consumers.
5. Take cue from successful stores
In the world of e-commerce, competition seems to be a never-ending challenge to new and established businesses.
For those just planning out, it’s terrifying to start everything from scratch, therefore, getting inspiration from other successful online store is a good practice.
Find a resource guide for other inspirational online stores that you can use to get your ideas from.
Remember that getting inspiration and blatant copying are two very different things. You should be mindful when it comes to strategizing something about your online shop as some consumers may take it the wrong way.
Plus, you can also learn from their mistakes and take your strategies one step further.
Conclusion
Finally deciding on improving your store can be exciting for you and the future of your business. However, don’t overwhelm yourself and your visitors with too many changes at once.
Don’t rush and be patient in waiting for the results of your hard work.
If you did things correctly, sales would definitely come.