For months, you’ve been struggling to attract new customers online through SEO. You’ve been paying the experts to make your company website, make sure it’s aesthetically pleasing and that it’s accessible on both desktop computers and devices. However, you’re still not getting the results you want. Your customer base is not increasing, and you’re not earning any profit because of your efforts. Because of the things you’re experiencing, you’ve made up your mind – you’re going to hire an SEO company to do the job for you. You think that having professionals work with you can become the answer to your SEO-related dilemma.
And while you’re on the right track, you don’t have to jump into hiring an SEO company immediately. You should make sure that what you’re paying for is worth the price. To ensure that you’ll now get the results you want with your SEO attempts, here are a couple of questions to ask an SEO company before hiring:
- How will you improve my search engine rankings?
- How will you inform me of the changes you made to my website?
Since you’re paying for a service, it’s vital that you know where your money is going and what the progress being made on your website is. Typically, a good SEO company will send you reports monthly (usually at the end of the month), but some will send you updates as soon as available. Before working with them, have this ironed out. Also, you should expect that the SEO company you’re eyeing to work with will ask access to your website. This is why it’s essential that you work with someone whom you can trust.
- Have you worked with other clients in the past? What happened with their websites?
Deciding which SEO company to work with is like shopping for clothes. Before paying for one, you would want to see the reviews and ask past clients who used the same products. When you’re meeting with representatives from an SEO company, ask who their past clients were and know what happened with their websites. You should also inquire who their longest active clients are. When they answer that they have several clients under a year, this is a red flag. A good SEO company can grow a business around 5-15% per month. So if they’re working with clients longer than this, it might tell how ineffective their services are.
- What types of SEO work will you do for me?
If this hasn’t been linked to the questions mentioned above, you should ask this anywhere in the conversation. When hiring an SEO company, they should at least have an SEO audit to assess the effectivity of their work. If you’re talking with an SEO company which doesn’t have one, cross them off your list. This is one sign which tells that they’re not a good SEO company.
- Are you working with any of my direct competitors?
It’ll be difficult for your business to attain the number one spot if the SEO company you’re working with is also offering services to your competitor. It’s basically like competing with someone while using the same resources. You should ask the SEO company this question to ensure that your business won’t be involved in any conflict-of-interest situation.
- What is your payment structure?
Every SEO company follows a different payment structure. It’s essential to know how much you’re going to pay and when the SEO company will need the payment. This information will help you budget your business’ finances. You’ll be able to make the necessary adjustment, so other facets of your business aren’t compromised just because you hired an SEO company. Generally, SEO companies ask for payments either monthly, per hour or by project.
Price is also very critical in deciding which SEO company you should work with. Remember that just because an SEO company is very expensive, doesn’t mean that their services are exemplary. On the other side of the coin, settling for an SEO company which is too cheap might compromise output as well. You should find the balance between price and service offered.
- How will I contact you?
Unlike other types of services, you won’t usually need to contact an SEO company more than twice a month. But in times of emergencies or if there are issues during the process, the SEO company should always be available. You would want to work with a company which gives customer service, right? Also, find out which method of communication they would prefer – if they want to talk through a call, online or in person.
In Conclusion
You should be careful with all the decisions you make for your business. All of these can make or break your business in the long run, and one wrong move can become the reason why your business will crumble. When you’re about to hire an SEO company to improve your online standing, you should make sure that this company can give you what you want. And while you’re looking for companies which can suit your SEO needs, places like Agencia Marketing Digital can be a very good option.
Catherine Miller
Catherine Miller is an artist and given her training in creative writing, these two skills have allowed her to have quite the arsenal at hand when content writing is the game to play. Her pieces contributed to sites such as Tribo 51 allowed her to exercise her creative take on various marketing issues and trends, allowing her pieces to provide quite the personalized and informative perspective to readers that will surely help them understand the concepts they need to study.