When you’re using an Instagram account to grow your business, do take note that you’re going to have to exert more effort than usual. Here, you’re making Instagram as a major part of your marketing strategy. So, it’s just fitting that you treat it with much more concern and effort.
If you’re looking for a good place to start with your marketing campaigns, begin with the content. This refers to your posts, whether it be both through videos or ordinary photos. Because your purpose is for marketing, your aim, in the long run, should be a million views. By having a lot of views, you know that your posts are indeed effective and that you now have a broad reach of followers. In turn, this translates to a higher level of success in your business.
That said, here are some of the best tips to follow so you can start creating content that’ll give you a million views:
- Be Consistent With Your Posting Schedule
No matter how good your Instagram’s content is, if it isn’t posted regularly at a consistent schedule, then you may also be unknowingly missing out on viewers, hence you’re failing in your pursuit to boost your view count.
The key here is to be consistent. This way, you’re able to create a better recall in the minds of your viewers. They get excited that at this particular hour, a new post from you is set to come. In doing so, even a few minutes after you’ve just posted new content, you’re guaranteed to accumulate quite a handful of views already. Hence, having a regular posting schedule enables you to stay relevant to your followers.
- Research Templates That Are Ready To Use
Thankfully, having well-curated content isn’t difficult to do; you don’t even have to be an expert in this regard.
With the latest technology, there are now many templates that you can use for your Instagram posts that are available on numerous websites. The key here is to choose the template that fits your brand and business. Then, stick to the same or similar templates for a specified period.
For instance, you want to create a post that announces a special offer. It could also be that you want to advertise updates or new opening hours for your physical store. It can even be templates for Infographics and other materials that you’d like to produce.
An advantage of using templates is that they always make your posts look professionally done and well made. This can encourage more views on each of your posts because your posts are now more aesthetically pleasing to the eyes.
- Stick To A Specific Sense Of Style
There’s no single universal approach when it comes to creating an Instagram style that fits every type of business. This choice would highly be dependent on your personality, the image that you’re trying to portray, and even the products and services that you’re selling.
But, while no one style uniformly fits all, there are techniques to follow in creating a sense of style that’s unique only to you. Some of these tips include the following:
- Creating images or content that fits the perception of yourself or your business that you’d like to receive from your followers.
- Create content that also sits well with that of your target audience.
- Deciding on the types of images or videos that you prefer to post on your Instagram accounts.
- Deciding as to whether or not it’s proper to have emojis on your post’s captions.
- Choosing the kinds of hashtags that you’d like to apply to your posts.
- Applying any grammar guidelines that you may want to have.
- Don’t Be Afraid To Use Stock Images
Of course, it’s still best to be original and use your own photos. But, there are just instances when you have to let down your guard. In days when you may not be able to post original-curated images, stock images can work just as fine.
The key here is to make sure that you don’t just choose any stock image. Be very prudent with the selection process, so that you end up with the best and highest quality stock images.
There are two very important tips to remember when using stock images:
- Choose those images that fit your niche.
- Choose the right size or resolution, which, for Instagram, is at 1080p x 1080 p.
Conclusion
With these tips, you’re now one step closer to creating client engaging content for your Instagram post. Whenever you post new content on your account, you’re guaranteed that it’s going to be a hit.
Internet users are going to want to view it. Followers know about your products and services. Your brand is now well-loved in the whole World Wide Web. All that’s left to do is to start applying these content creation tips so you can amaze your followers.