The design your company uses is critical because it does so much more than simply advertise. It tells the story of you, and it becomes the face of your brand. Great design makes people feel, it helps them act, and most of all, it gets remembered. Whether you are just starting out or find your old design has become rather dated, follow this guide to help you better your brand’s image:
Your Logo is Your Company’s Face
A well-designed logo can replace your name, and it can carry with it a message. Take McDonald’s, Nike, or any of the other easily recognizable logos – people respond to them, take note, even wear their logos as a fashion statement. A powerful logo is one that is simple and easily translated into different forms and fashions, however, it is also one that is unique and encapsulates who you are and what you do.
Your Aesthetic
There are far too many aspects that go into your company’s aesthetic. It refers to the layout of your website, the theme to your social media accounts, and even the tone and voice you use to communicate with your audience. Your aesthetic needs to be unified, because if it isn’t, it will come across as different entities and consumers will not be able to get to know the real you.
Design Packaging with Social Media in Mind
Branding isn’t just about your digital face or the logo you choose, either. Product packaging is key because this is what is going to sell your product off of the shelves of similar products. If your design is exceptionally well-received, your product could even become something of a fashion commodity, where influencers and regular users take a photo of or with your product because it helps them convey the right story about themselves and looks good in a photo.
If, for instance, you sell a milk-alternative drink like almond milk, if you design your product well enough, the people who either post about veganism or even just love Almond milk would want to share a picture of your brand to advertise themselves and their lifestyles. This won’t be the case with most users, but by simply designing your packaging with the photo opportunities in mind could make it the most attractive product on the shelf, leading to increased sales.
Importance of a Unified Aesthetic
Finally, when it does come to pulling all of these different aspects of design together, you have to remember they must be unified. Each branding section needs to feel unique, but at the same time familiar. It is for this reason that when it comes to creating or recreating your branding, you really should get it done by one agency. Eventige.com will take you through the entire process, and offers services in concept sketches, typography, brand voice, logo design, branding design, packaging design, and more. When you opt for one design agency over several, you can ensure that the persona behind the branding remains consistent. You can have different design elements, but they must all translate back to you.
The design is a necessary part of any company because it is how the company rallies together behind one image. A picture does tell a thousand words, but branding tells a story.