Just think for a moment, how many websites are live on the internet? Well! The statistics might blow your mind, but it is something that you cannot ignore. As per internetlivestat statistics, there are approximately 1.7 billion websites available online. Almost every organization is doing online business to attract more number of people at one single time. So, it’s becoming challenging to earn traffic and be on the top pages of Google. 

What do you think- Sharing content, hosting websites, using the right keywords is enough to enhance your website ranking on google? Of Course, not. There are various digital marketing strategies and plenty of factors that directly affect the video ranking. From the list of all, video marketing is one most effective approach that will definitely help you reach your goals. 

Appealing and informative explainer videos will allow you to attract visitors and build strong relations, which further helps the organizations improve conversion rate. Want to know more?

Let’s take a rundown at this article to know more about how video marketing can accelerate your website ranking.  

Reasons How video can increase your ranking 

Let’s roll! 

Google feature video 

When it comes to the betterment of search results, videos play a significant role. Search engines like Google made a lot of improvements in the algorithms to accelerate the user experience. Due to its high popularity, youtube is the third most visited site in the entire world. When you optimize video for publishing on different platforms, it automatically works well for google. 

Sounds interesting? Of Course, yes. 

Whenever google features your video, you will see a huge improvement in your click-through rate, which will further enhance your brand awareness and revenue, assuming that your video’s titles and content are both engaging and informative.

The great thing about examiner videos is that there is no end to their creativity. You can express complex ideas in a much simplified and impactful way. So, always keep in mind that Google has the potential to gain more visitors, extract searches to your channel, and enhance business. 

Higher Retention rate

In this competitive world, retaining customers online is one of the most challenging tasks. If people are more likely to stay on your website, then it will increase the session duration. Remember, the higher the session duration, the more google ranks your website in the top searches. 

If your visitors invest more time on your website, it will ensure that you offer high-quality content. Moreover, it will help Google to determine that you are meeting the needs of your audience and putting huge efforts into improving your SEO. So, start creating appealing videos that will further rank for multiple keywords. 

Build a loyal audience 

Are you aware of influencer marketing? Well! It is basically a marketing type that mainly focuses on the leaders to share the messages with others to increase the awareness and larger the message. You can also go through this video to learn more about influencer marketing.

Video source- https://www.youtube.com/watch?v=DhOrRQmQ-Z8

Almost every influencer is using videos to make people informed about the services/products and build strong relations. Video is one of the effective ways to generate emotions and inspire people to likely trust your brand. Once you are able to build a lot of loyal fans, you can see a consistent increase in your website traffic. 

Improves your brand image 

One of the major factors that play a crucial role in improving your band/website image is the website domain authority. If you successfully improve your domain authority, you can easily boost your brand image. 

Google ranks the websites more that have stronger brand strength. Two main factors that determine the strength of your website. Firstly, if the searches are more, then it reflects that visitors are getting according to their requirements—secondly, the higher the website traffic, the stronger the website brand strength. 

Thus, video helps you lift your brand/website image effortlessly. According to the statistics, 90% of the information shared in the visual form is directly transmitted to the viewer’s brain. The more people remember your name, the higher the chances they will visit your website and make a purchase. Thus, start crafting top-notch videos so that people remember you by your name. 

Increase quality backlinks 

There are no two opinions that the website having good quality backlinks have a better ranking on the search engines. But one of the most challenging parts is attaining good quality backlinks. Well! It’s not a cakewalk, but yes, videos can do a lot. 

According to the research conducted by SEO whizzes at Moz, video content has the power to generate three times more inbound links than other text. If you are not incorporating videos in your digital marketing strategy, then you are missing out on something really important. 

So, if you want to offer value to your readers, craft amazing videos. It will definitely help you broaden the opportunities to get more backlinks.

Better social signals 

If we compare video content with other forms of content like images, normal text, infographics, etc., then videos get more clicks, likes, comments, and shares. Due to its high demand, Instagram, Facebook is also encouraging people to create and share alluring and educational videos more and more. 

Sharing video content on different social platforms will not only broaden your reach but also accelerates your backlinks. If we talk about Google and SEO, then it considers social signals as another important factor in improving performance. So, start establishing your authority by creating videos and enhancing social signals.

Enhance the value of your content

Last but not least, that will make you realize the importance of videos is its power to enhance your content’s value. Google not only checks the content relevancy of your web page and keywords but also evaluates other media on which you have for SEO users. 

According to the analysis, 80% of the website traffic is from videos. So, marketers are using it in different content like blogs, emails, etc. Due to sparkling video content, you can generate more interest from visitors and hit the business goals. So, make sure your video is highly optimized by including keyword research, meta tag, etc. 

Pre Reading- How to Optimize your SEO Ranking through Content Localization.

Now, it’s your turn

Well! There is no single excuse for not adding videos to the marketing strategy. If you are not creating videos till now, then I believe that the words added in this article have made you think more about videos. Having fascinating and informative videos will not only allow you to express your ideas effectively but also catches the visitors eyeballs and improves your website ranking.

In case you have any questions, don’t hesitate to ask in the comments below. Also, if you found this article informative, do share in different communities.