A growing number of working professionals are starting to work from home. You may have noticed some of your friends doing this and are currently wondering if you could pull it off as well. Well, search engine optimization (SEO) could be the answer that you’re looking for.

In a nutshell, SEO is a marketing technique that uses organic search engine results to increase the quality and quantity of traffic on a web site. If you wish to know more about other web marketing strategies, you may check out online resources such as https://www.webmarketing123.com/.

However, if you really want to focus on SEO, then here are three things you can do to make money from home with SEO:

1. Study and train

Before you can call yourself an SEO consultant, you first have to know your stuff. The Internet has all the resources you need to learn SEO. Just remember that not every website can be trusted to provide truthful information, which is why you should only learn from reputable websites such as Google’s Webmaster Central Blog, The SEM Post, and Search Engine Land.If it’s not a big-name blog, you can tell whether it’s trustworthy or not by checking who runs it. A blog run by someone like Barry Schwartz or Danny Sullivan, who are both veterans in the digital marketing industry, is one that can teach you useful SEO intel.

Now, if you’re looking for a learning experience that’s more like a simulated classroom, then you could also undergo SEO training courses online. Doing this also has the added benefit of getting certified, which could help you pull in some clients the first time you put your services on the market.

Some of the best places to undergo SEO training courses offered online are the following:

• Traffic Think Tank
• HubSpot
• SEMrush Academy
• Gotch SEO Academy
• Moz

These training sites are great because they update the material that they’re teaching. This is highly important because SEO know-how could change literally every week as it tries to keep up with search engines’ constantly changing rules and algorithms.

2. Find and book your first clients

Once you’re confident about your SEO knowledge and training, it’s time to start looking for your first assignments. The following are the three main ways to go about this:

• Offer your services online

You can begin by posting your services on forums and Facebook groups. This is the time for you to bring out the certifications you got from all those online training courses.

After coming into contact with a potential client, making sure that they won’t scam you, and working out the details of the assignment, you’re free to do the kind of SEO service that they’re asking of you.

The client with the highest offer shouldn’t be your priority. At this stage, what’s important is for you to do excellent and honest work, because client testimonials and a good work portfolio can dictate the kind of career you’ll have in SEO.

• Work through an SEO agency

By joining companies like Aira and Fractl – which are well-established SEO agencies – it can be easier for you to start getting clients.

You could offer to be a “white label SEO service provider” for SEO agencies. It’s a lot like ghostwriting; you get their client’s results and they get all the credit, but at the end of the day, you still get paid.

• Start your own SEO agency

At first, this may appear like an out-of-the-box suggestion, but establishing your own SEO agency is something you should really consider. It doesn’t require a big capital and it can be very lucrative in the long run. However, it does take a lot of commitment, so you should be fully invested in SEO before you do this.

 3. Figure out your SEO specialization

Various digital marketing techniques can be classified under SEO. You should know which SEO services you’d like to specialize in so that the process of booking clients will be more streamlined.

There are two main categories for SEO work – on-page and off-page. The former refers to all work that is done on the web page before it is published so that it will rank higher on search engine results. This includes:

• Using keywords
• Customizing a URL structure
• Producing high-quality content
• Inputting internal links
• Using meta tags and descriptions

Off-page SEO, on the other hand, is basically all the work that is done on a web page after it went live on the Internet. This includes:

• Liking, commenting, and sharing the post
• Engaging with followers in the comments section
• Rating the post

In an age when it feels like everyone is starting small businesses and local startups, digital marketing – SEO, in particular – is a good industry to work in. When you decide to take the leap and start working as an online SEO consultant, keep in mind that the more diversified you work is, the more clients you’re likely to get.