In business, it’s important to think strategically in order to maximize your efforts and gain the most return possible. One easy way to strategically increase the odds of being seen by potential customers and clients is to obtain multiple domain names when setting up your online presence. Let’s take a look at the benefits of having more than one domain name.
Secure Your Brand
While .com is the most common domain extension, it certainly isn’t the only one in use. Often times, companies will neglect to register their domain name using the various extensions such as .biz, .net or .co. The domain name you choose is your brand. It’s how customers identify you. Therefore, by ensuring that you own various extensions of that name, you will be sure they can find you no matter the extension they choose. Perhaps, more importantly, you’re preventing your competitors or anyone else from buying up those extensions using your valuable brand name.
Compensate for Misspellings
Typos and misspellings are incredibly commonplace. People are in a hurry and make mistakes. They don’t always take the time to check for proper spelling of the business they wish to find. Therefore, it only makes sense to compensate for these likely scenarios by purchasing a number of domains using the most common ways your site’s name may be misspelled. Taking this proactive step is a small investment that can pay off big when it comes to helping potential customers find your business.
Reach International Customers
If you have a business presence in more than one country, it’s extremely important to register domains with the corresponding extension. Taking this step will let your international customers know that you are located in their country, which often makes people more likely to do business with you. Customers often feel more confident in buying from a business located within their own borders. In addition, taking this easy step forms an identity and familiarity for your international customers.
Account for Type-In Traffic
You’d be surprised how many visitors arrive at websites through what’s known as type-in traffic. This occurs when a user types a search term into the address bar rather than looking it up in a search engine. Therefor, it often makes sense to pick up domains that are related to your primary business domain name. Think creatively, considering the search terms people are likely to use when looking for your product or service. This strategic method is often overlooked, but can be quite advantageous.
As you can see, there is a lot to think about when setting up your website. Buying multiple domains makes sense for so many reasons. Once you’ve decided on the domains you need, those names can then be forwarded to your main business website. Taking some time now will net you a larger return in the future.