Call tracking has become a technology trend in the marketing industry. For instance, it’s a valuable tool that any business owner requires to keep their marketing efforts going. It allows you to track the source of phone calls for clients and leads. Many times, business companies can take advantage of the benefits brought about by call tracking services. Here’s how effective call tracking is for every SEO effort you make use for your business’ profitability and productivity.

What’s Call Tracking?

Ideally, the use of different phone numbers to several marketing channels to figure out the source of the phone call is the essence of using call tracking services, which is why it can be considered as an essential software that any business shouldn’t take for granted.

• Remember, call tracking assists with a wide range of businesses as it’s known for being a billion dollar industry in the field of digital marketing.
• As a marketing tool, it serves numerous businesses and other sectors including dental clinics, home services, plumbing services, legal services and even real estate.
• Most of the time, pointing out a single source for phone leads is difficult without the help of call tracking. For instance, marketing personnel can perform the following jobs properly through the use of call tracking services:
  • Calculate potential ROI for campaign ads.
  • Gauge the expenses incurred for a variety of advertisements.
  • Develop an accurate marketing budget plan for every channel.
  • Relate the advertising channel to the number of incoming phone calls.

Call Tracking and SEO Efforts

With technology developments nowadays, infinite variations of company phone numbers don’t seem to be a massive issue in algorithms in Google anymore, thereby it won’t result in lower rankings. This is because of the advent of dynamic number insertion (DNI) provided by call tracking.

• Learning some information won’t be that difficult because of DNI as part of the call tracking process. It’s beneficial in determining the effectiveness of the marketing channel.
• Keep in mind, the information involved in the process includes the marketer who picked up the call, phone number of the caller, location of the caller, source of conversion, length of the call, the device used by the caller, conversation recording, the activity of the user on the website, and the keyword that brought the caller to the website.

How SEO Efforts Can Benefit From Call Tracking

In today’s digital world, call tracking can indeed boost your SEO efforts. Here are some benefits brought about by call tracking to your SEO strategies:

1. It’s essential in converting pages optimization – Conversions take place when someone has used your website to reach your business. Furthermore, tracking calls from turning pages will help you determine the phone call source quickly and efficiently. Having call tracking as a marketing software can also help you optimize the pages that produce more conversions and even leads.
2. It points out high conversions – You shouldn’t forget that attraction of traffic is considered as one of the essential targets of SEO. In other words, the process includes having a good conversion indicator to help determine the increasing number of conversions produced by the website and whether your SEO is successful in converting a visitor into a customer. In the end, call tracking will do all the work for you, from giving you an idea of what works up to the conversion.
3. It’s useful in optimizing landing page – With the right keyword, landing page optimization will be successful using call tracking services. Having this information in mind, you’ll be able to have an idea that keywords are vital because it can lead to conversion. Furthermore, gaining information for the optimization will also be easier with call tracking even if you’re only trying to test your landing page.

When it comes to digital marketing strategies, call tracking can be the best tool to check what campaign ads work well, to know which keyword has function best and to determine which landing pages are generating calls for your business.

What are other known benefits of call tracking

Call tracking doesn’t only work for SEO as it can be utilized for a variety of reasons. Below are some other known advantages of using call tracking:

• It can allow you to measure ROI.
• It can assist you in making quick decisions.
• It can enable you to use call forwarding without hassle.
• It can make a recording of the time of the phone calls much easier.
• It can be a reliable source of information for your business.
• It can widen your ideas in making more ads to engage with your customers.
• It can be an SEO enhancer.
• It can help in managing your personnel correctly.
• It can assist in checking whether your marketing efforts are useful or not.

Remember that enhancing your website performance and making your SEO strategies more efficient can be done through call tracking. This marketing tool has made every business grow. With the information mentioned in this article, we’ll be privileged to provide you with a better understanding of how call tracking can be advantageous to your SEO efforts.

If you consider using call tracking services for the benefit of your business, you can seek assistance from several digital marketing agencies like Fone Dynamics in your area that can help optimize your SEO goals.

Author: John is a long-time professional with over two decades of experience in analytics and communications technology. He works as the Senior Data Analyst at Fone Dynamics, a leader in call tracking, voice, and SMS communication. When John steps out of the office, he loves to spend time with his family and bike riding.