Google Ads Campaigns: Campaign Types And Where They Appear

Google Campaigns enable advertising your goods or services across Google Search Network (GSN) which is essentially Google’s shopping listings, an extensive network of search results, mobile apps, websites, videos, maps, and other resources.

Keep reading to find out more information on it!

9 Google Ad Campaign Types

Here are the 9 types of Google Ad Campaigns:

1. Google Shopping Campaign (Branded)
   The shopping campaigns of Google usually offer an amazing user experience, especially for shoppers.For instance – An user searches for an item of a particular brand to shop for, and google pulls up ads for that particular item along with its reviews and images, whichever is relevant to that product.If the shoppers click those ads, then they are directly taken to those product pages. In accordance with new customer acquisition as an e-commerce business, this should be at the top of everybody’s list of campaigns to try and utilize.
2. Google Shopping Campaign (Non-Branded)
   The difference with the earlier mentioned point lies in – here, the goal is to capture searchers looking specifically for types of products one sells but not necessarily by the name of a (particular) branded product.

   In this type of campaign, the relevance to searchers about a brand becomes low as the searchers are searching for similar product categories to what a company sells but not necessarily products of a brand.

3. Display Ads (Interests)
   The main target of these types of ads is to increase awareness about a service or a product by putting ads on sites with the help of Google Display Network that relate to an interest category of the searcher.

   These ads get displayed in the form of pictures, texts, and video banner displays. They appear when users browse the web, utilize applications or watch videos.

   Display advertising gives one the ability to reach people outside of search engine results to more than two million publisher sites.

4. CRM
   The full form of CRM is Customer Relationship Management. This campaign is all about remarketing to one’s already pre-existing subscribers or customers.

   The goal of this business is to generate repeat business by targeting customers who have already subscribed to your email list.

   The relevance of these ads is really very high to the customers as they have willingly signed up to get news about product updates.

5. Dynamic Search Ads
   Dynamic search campaigns actually create search campaigns for all the various keyword types that visitors to a site come across, including keywords from descriptions, branded keywords, product-specific keywords, and possibly even event keywords from the about page or blog, etc.

   The relevancy to the audience for this type of campaign is low to high in accordance with the keyword suggestions Google’s crawler produces for campaigns.

6. Retargeting
   The majority of visitors are unlikely to immediately make a purchase or give any information when visiting a page for the first time.

   By most industry standards, a 2% client conversion rate is considered good, which means that 98% of visits won’t result in a purchase. For instance, a company can apply to retarget visitors who have visited their site on YouTube with video advertising.

   When combined with a current plan, this creates a stronger second impression and has the potential to be quite effective.

   Retargeting is a tactic that enables a company to continue to communicate with these off-site visitors, frequently at a lesser cost, in an effort to entice them back to their website with new, targeted messaging.

7. Branded Search
   The goal of this campaign is to capture searchers who are putting in the exact keywords “brand name” for searching. The relevancy of this campaign is high as, ofcourse, they are actively searching for a particular brand.

   Branded keywords include the precise names of a product or brand. For instance, the terms “Apple phone” or “iPhone” are only indicative of their company.

   Since their URLs and advertisements will be extremely relevant to users who search for them, CPCs for branded searches are often cheaper than for any other search campaign.

8. Non-Branded Search
   As the name implies, non-branded search ads focus on keyword phrases that don’t specifically mention a brand or products. As a result, the CPC will probably increase because a company will be less relevant to users, especially for more general keywords.

   This campaign aims to efficiently increase the number of new clients and visitors to a company’s website. However, these programs also offer a huge potential for growth and a good ROAS for marketers.

9. Competitor Search
   In essence, a rival search campaign is a branded search campaign. One places a bid on searches for their competitor’s branded keywords rather than their own brand’s name and products.

   Brands that can justify the higher costs of acquiring a new customer with a potentially higher average order value or lifetime value typically use this strategy.

   Otherwise, they might not have much luck using this approach.

To Wrap It Up!

Google campaign allows one to have influence over their financial decisions thanks to Google Ads. One can also determine how much one wants to spend each day per advertisement.

When someone clicks on a company’s ad, will they be charged.

Thank you for reading up till here! I hope you found this information useful.

 Chris Blair, a freelance writer. He is loving every bit of it. His niches are marketing, lifestyle, wellness, travel and entertainment. Apart from writing, Chris loves to travel, binge-watch, research conspiracy theories, Instagram and overthink. Now he is a valuable contributor of  Tech Mag News, True Health Tips, Plus life styles, Istanagreen World, orphic PIXEL.