Are you building a new website but don’t know where to start? There are over 1.5 billion live websites online and the number grows by the second. Standing out from your competitors can be challenging, but with well-thought-out web design and some SEO, it’s a no-brainer.

Here are 6 website design factors you should follow to create a stunning business website your customers will love.

1. Simple, Functional Design

Internet users have short attention spans and will immediately leave a website with flashing images, walls of text, and too many graphics. A successful website design should be simple, functional, clean, and user-friendly. You can use free or paid website themes and templates or hire a web designer to create a custom website for your business and customers.

2. Easy Navigation and User Experience

While developing a website, your first priority should be user experience. This includes fast loading, easy navigation, no error pages, and accessible information.

For example, if you’re a lawyer and need a law firm website design, keep the content simple and clean. Add calls to action and a contact page so people can call or email you.

3. Clear Calls to Action

When visitors land on your website, they want to know what action to take after they’re done browsing. Invite them to leave their email address, fill out a form, click a button, buy a product, or share your content on social media. Make sure there are buttons for each CTA and add them to every page of your website.

4. Mobile Responsiveness

Mobile responsiveness is a search optimization ranking factor, with over 50% of all website traffic coming from mobile devices. If your website is hard to access or navigate on mobile devices and tablets, your traffic will plummet and your bounce rate will soar.

For search engines, this means users aren’t happy with their experience and aren’t finding what they were looking for. As a result, your website will rank lower on search result pages.

5. SEO Optimization

Designing a good website goes hand in hand with search engine optimization. Everything from the ease of navigation to content and images should follow the latest rules of the search engines.

The time users spend on your website, how quickly they leave, which links they click, and how quickly the website loads are all important SEO factors.

6. Quality Content

A business blog is an entirely different section of the website, but equally important nevertheless. This is where you publish articles, blog posts, news, videos, and other content that you can share on social media.

Before you create a blog, consider your buyer personas and their demographics. What is the purpose of visiting your website? Then you can tweak and adjust the content to meet their needs.

Follow These Design Factors to Create a Successful Business Website!

Having a successful website that attracts customers is hard work, but well worth your time and money. From mobile responsiveness to simple, clean layout, following these design factors will help you stand out from the crowd.

Need more web design tips? Check out some of the other articles on our website where we share the latest industry news and trends.