When promoting your business, it’s essential to have a multi-channel approach. Depending on the needs of your customers, it works best to be able to contact them directly with the latest updates, reminding them of what you offer and how your product can help to improve their life. This guide will outline the four key marketing channels every business owner should be utilizing in order to contact the most amount of people and to constantly keep customers on the radar in order to make sure their business is a success.

SMS Marketing

For a very direct approach, SMS marketing is one of the strongest ways to get right into the pockets of your customers. The advantage of SMS marketing is that it can contact people even when they don’t have an internet connection or any mobile data, which means you can get in touch with them even when they’re outside of their own homes. If you are looking to set up an SMS marketing approach, the services available at Tatango are hard to beat.

Email Marketing

Email marketing is a great way to keep in touch with your customers as well as send them a comprehensive update of how the business is doing through a newsletter. Newsletters have grown in popularity over the past few years, as even legacy journalists are ditching their regular outlets in favor of direct subscription-based communication with their fans. Businesses can do the same as well by building up a strong email that can then be converted into paying customers. Just make sure not to email your customers too much, as this is a surefire way to turn them off.

Social Media Marketing

In this modern world, you cannot get by as a company without having some kind of social media marketing approach. It’s worth considering the type of company you are and figuring out how you can use social media to the best advantage. For example, if you are more artistic, then Instagram would be your best bet; for community-based marketing, Facebook works well; corporate marketing is the bedrock of LinkedIn; news-led marketing works best on Twitter, and TikTok might be needed if you want to get in touch with a younger quadrant. Perhaps you may need a combination of all five social media approaches in order to get in touch with the most people as possible.

Phone Marketing

Phone marketing is a tried and tested method for directly communicating with your customers or other clients. While it can be a little daunting if you are not well-versed in phone etiquette, if you get over the fear of calling, you can manage to get directly in touch with people and be able to communicate with them. This is an especially good idea if you want to get in touch with other businesses, as they will always be looking out for new clients. Calling customers can be a little trickier, as some people don’t want to be called. Just make sure to make a note of it if they seem uncomfortable the first time that you call them!