With the proliferation of Youtube and other video sites it’s easier than ever to get a platform for your content.
With a camera and an idea you can achieve viral success. Having great video is just the first piece of the puzzle. You need to make sure your background music and intros/outros match the message you’re presenting.
Use this guide to find the best genre of music to look for when sourcing royalty free music for your videos.
The Importance of Background Music
Music and movies have been paired together since the dawn of cinema. Combining music with videos has the ability to heighten the emotions of your viewers.
Think about your favorite horror movie. That moment when the protagonist first sees the killer, the creepiness of scene, all of it taken to the next level by the perfectly paired music.
No matter what kind of content you create you need the right music to accompany it. You want your music to fit the tone of your video. It helps get your viewers into the right frame of mind to better enjoy your content.
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Tutorials
Tutorial content is focused on providing valuable information in a friendly setting. You don’t need continuous background music, especially if you’re talking throughout the demonstration.
Most tutorials will have an enthusiastic intro with an upbeat and friendly tone. Think soft rock and pop or something jazzy. They’ll finish off with an outro song, mainly just to highlight when the video is over.
Common genres used in tutorial videos include:
- Soft rock
- Pop
- Jazz
- Acoustic
- Blues
Sports Videos
The best royalty free music for sports videos needs to enhance the action your viewers see on their screen. You want something that supports the adrenaline rush they feel from watching their favorite superstar kick in a goal or their hometown team run in a touchdown.
Music for sports videos should have heavy beats and pounding rhythms. Think fight songs and rock anthems. Common genres used for sports themed videos include:
- Hard Rock
- Metal
- Electronica
- Cinematic
Beauty, Fashion and Gossip Videos
Beauty, fashion and gossip videos are aimed mainly at women and intended to inform and entertain. These include everything from makeup tutorials to shopping haul videos showing off all the ultra cool next season merch the vlogger picked up that day.
The tone of these videos is fun, positive and above all else hip. They rely on the cool factor of their creator and need to attract the attention of their Millennial and Gen Z viewers. It’s a good idea to look outside mainstream music to popular music from other cultures.
Common genres of music used in beauty and fashion videos includes:
- Pop
- K-Pop
- Electropop
- Light Hip-Hop
Travel
Who doesn’t love a good travel video? Beautiful people going to beautiful places to capture the views and majesty of our world. Travel videos are all about novelty and escapism.
The goal is to let you place yourself in strange and wondrous places all over the world. Music used in travel videos should encompass this goal. You want to go for music that evokes a sense of awe and wonder.
Another common track is to use the local music of the video’s setting. This allows viewers to immerse themselves in the culture at arm’s length.
Common genres used in travel videos include:
- Electronic
- Ethnic
- Acoustic
- Epic classical
Always Keep Your Budget in Mind
Epic music goes a long way towards creating an atmosphere for your video. One thing to keep in mind is that the more popular and well known a song is the more expensive it becomes.
It’s pretty much impossible to get popular music at a price attainable for the average content creator. By choosing a non copyrighted music provider with the best pricing available you can get great sounding tracks that evoke those songs without having to pay a huge premium.
Make Sure It fits
The best videos with the best songs can still create something that just doesn’t work. Make sure you carefully consider how audio and video plays together before posting. When it comes right down to it the best genre for a set of videos might not fit for your particular style.