Certainly, a website is one of the most vital components of a successful online presence, but having a simple website with basic business description is not enough in this highly competitive virtual world. Overall layout, web design and user experience etc. are the essential elements that play a huge role in the way probable and current customers perceive the online presence of a business or company.
Planning a successful corporate online presence cannot be imagined without a responsive and effective website. However, one must also pay the required attention on web development that a business website deserves in order to succeed because a poorly built and ineffective website does nothing to a business but waste of precious time and money.
We have compiled essential elements to make a business website successful in this article to help you get started well.
Quality and Appealing Design
Overall website design is the key and can have a great impact on the way your brand or business will be observed on the internet. It is the basic thing when it comes to building a website but it also plays a vital role in the success of your corporate website. An artistic web design with interesting visuals appeals web users more than any other thing. Creative web elements, compelling layout, and professional visuals are the imperative things in your website that makes you different from competitors. So, make sure your web design is well thought out, highly professional, sleek and relevant to the corporate branding. For example, a company that offers racing watches, must have a web design or theme that accentuate a calm, healthy tone in line with their products, rather than an shiny and vibrant design. Selection of smart layout in web designing reflects your company or brand well and successfully grabs the attention of visitors and keeps them engaged.
Clear Site Navigation
Let your visitors easily find what they want from you by making the site navigation clear and easier. Simple and clear navigation not only bring ease for visitors but also helps search engines index web pages with no trouble. According to the experts, each and every significant page of a successful business website is directly linked from the home page to help users reach the desired pages effortlessly.
Quality Content
What you say and how you say, is one of the most vital things to consider when designing a business website. Quality content creation is the only way to deliver your corporate message and vision effectively to the customers. In order to make your website successful, ensure your content is informative, engaging and easy to digest as well. Don’t bore users with lengthy articles and divide your content into sections so they can scan your website conveniently.
Make it Mobile Friendly
In this era of advanced mobile technology and high-speed internet, more than 60% users use their mobile devices to surf the web. That is the reason; all leading brand websites are developed with responsive web design to display content on different screens flawlessly and you should also be doing the same. A mobile-friendly web design is one of the essential web designing elements not to stay behind your competitors.
Clear & Visible Call to Action
‘Call to Action’ is something most important to let users know that what you want them to do. An action you want them to take should be clear and visible to the users. Since call to action buttons are important to convert website visitors into customers, these must be clearly visible to the users and shouldn’t be irritating as well. These should be designed in a way to persuade users click on them while going through the landing pages to gather more details and info about a product or service.
Social Share Buttons
Make your webpages easily shareable over different social media networks. It will not only help your clients save and share useful content within their social circles, but will also help you build strong social media presence. Let users share different contents of your website like blog posts, visuals, videos and press releases etc. instead of manual sharing by copying the link. It will help users become your brand ambassadors on social media.
Shopping Cart and Payment Tools
As most of the businesses allow their customers to place online orders from a corporate website, there must be a shopping cart and convenient payment method on your corporate website too if you offer online shopping. Providing your customers with mobile payment options like PayPal not only bring ease for users but also helps your business get paid instantly.