Unless you live under a rock, you will know that emails and social media dominate the landscape when it comes to marketing. Of course, the older techniques still exist and thrive in some cases. But, for the most part, emails and social media are the kings. Ultimately, there is a reason why you see email marketing guidelines everywhere you look on the internet. Still, there are non-believers that don’t grasp the importance of email marketing. If you are a non-believer, you are harming your business. Hopefully, the list below will help you see the light.

Bigger Reach

There isn’t much other than social media platforms that can reach as many people as emails. As long as you have their addresses, you can contact as many people as possible. From your company’s viewpoint, this is very advantageous. It means that you can market to a huge catchment area without wasting any time. After all, emails are instant messages.  

More Inclusive

An email is much more inclusive than any other form of advertisement. The simple fact is that you can put pretty much anything you like in an email, and it isn’t difficult. For example, you can forward your personal emails or letters. To forward a letter, you just need a cheap mail box forwarding plan, and you are golden. So, anything that you see or like or possess is a potential weapon to win over customers. All you have to do is forward into an email and click the send button.

People Read Emails

It is true that people read emails over phone calls or opening letters. The reason is that a phone call or a letter is more annoying and full of hassle. You have to get up and pick up the phone and talk, or you have actually to open a letter that doesn’t say much anyway.  An email is different because it is hassle-free. All you need to do is click on the mail, open it, and you can decide in a matter of minutes whether it is important. Plus, you actively check your emails because you want to see your mail. You don’t want to pick up the phone or open a letter.

Picture source

Stay Connected

And, because people read their emails, it is a good way to stay in touch. They might not consume any of your other advertisements. But, there is a good chance that they will read your email. When they do, they strengthen their relationship with your company. It is important to stay connected, and email does it perfectly.

Cost Effective

Emails are about as cheap as marketing gets in this day and age. The reason for this is that they are free. Yes, you don’t have to worry about spending a penny when you send an email. Sure, the campaign or advertisement might cost you a few dollars. But, that has nothing to do with the email. And, you would have to spend that money regardless or you wouldn’t have anything to market. There isn’t much that comes for free in this world, but email is pretty close.