The internet is expanding its territory. In this extremely mobile world that we’re living in, people no longer have to make use of a personal computer in order to access the web. You can do so while shopping at your neighborhood grocery store or trying out a dress with the help of your mobile phone. Because the idea of mobile websites have just sprouted out recently, small businesses can take advantage of this concept by making their websites mobile friendly. With a huge bulk of the population owning smart phones, it’s wise to invest as early as now in mobile websites. 

Some business owners will delay this transition to mobile website by saying that this move is premature since no customers are clamoring for it yet. And besides, smart phones can still access PC-based websites although it’ll take a long time for the page to load. But this is where the logic made a wrong turn. When customers access websites through their phone, it’s usually because they are in the run. Why else would they have to use their mobile phones when they’re just at home or at the desks? Customers who check out websites on their phones are in a hurry and cannot wait for sites to load or have to click through so many pages before accessing the one which they need.

Designing your mobile website will have a lot to do with its mobile-friendliness. Your goal is two-fold—to make your site aesthetically pleasing but at the same time simple enough so that it does not take a whole century for the website to load. Images and templates allow your website to pop but make sure to resize these items or else the loading time might be compromised. 

You also need to take into consideration the visibility of your website especially since visitors will be accessing through small monitors. So avoid using tables on your mobile websites. Not only is there a possibility that it might not display properly on phone screens, but the contents instead these tables may have too compressed just so that everything could fit. This may make it difficult for visitors to make out what’s inside those tables. 

Because you cannot include too much information on your website, make sure to prioritize the content that you publish on your mobile website. Two pieces of information you must include (1) what your business is all about, and (2) where they can find you. Finally, make navigation intuitive so that visitors need not go through a maze just to navigate through your site. 

Chris Marentis writes from his experience in Social Marketing, Lead Generation and Sales. He currently runs a local search marketing company Surefire Social and provides local marketing services to small businesses.