Even though digital media has seen massive growth in recent years, there is still the need for more traditional print media like brochures. In fact, many people still prefer to look at the products or services a business offers by browsing through a physical brochure rather than looking online. To capitalize on potential customers, it’s critical that you create eye catching, professional looking brochures. Here are some guidelines that can help you with this process.
Know Your Audience
Before you begin to create a brochure, it’s critical that you understand exactly who you are marketing to. This is because your audience will ultimately determine what the content of your brochure will be. For example, maybe you’re marketing to a broad audience that includes both males and female of all ages. Maybe you have a narrower demographic that primarily includes females between the ages of 25 to 40. Once you understand your audience, you can create content that caters to them.
Make a Killer Cover
Since the cover of a brochure is the first thing that potential customers will see, it should be your goal to make it excellent. Otherwise, people may not even open the brochure to see what’s inside. To accomplish this, it’s usually best to keep it simple and use bold fonts that naturally grab peoples’ attention. You will want to include the name of your business and use a graphic or picture that will be peak a person’s interest. It’s also smart to say something that will motivate them to look inside. For example, you might say there is a special offer or inside information inside.
Include a Contents Page
If your brochure has a substantial amount of information, you should include a contents area on the opening page behind the cover. This will give people a brief overview of what’s inside and should prevent them from becoming overwhelmed with information. For example, you may create a bulleted list that goes over the different products that are featured within your brochure. Doing so should simplify the customer experience and make it easy for people to quickly find what they’re looking for and skip what they’re not interested in.
Provide Useful Information
While in most cases, you’re primary goal is to promote your products or services, it’s a good idea to offer some extra information that people will find helpful. You might include some background industry information or some interesting data that people can apply to their lives. Doing so is an effective way to build trust with people and let them know that you’re not merely trying to push your promotions down their throat. Many times, customers will be appreciative of this and it may increase your chances of making a sale.
Use Calls to Action
In order to maximize sales, you need to give your customers guidance and encourage them to buy. To accomplish this, you should use calls to action like “visit our website for more information” or “call now to buy this product.”
Carlos is a Graphic Designer at a reputable design company in Sydney, Australia. He prides himself on his bespoke brochure design and works with a company that is well known for providing the highest quality brochure printing Sydney has to offer. Away from work, Carlos likes long distance running and spending time with his family.