This year, it’s expected that a lot of businesses are going to make the switch and start operating almost entirely online. Even organisations that you would need face to face contact to be effective such as law firms. Why is this? Well, one reason is that running a company online is certainly a lot cheaper than running it from the office. But perhaps a more persuasive argument is that online you’ll be able to gain access to a great customer base using fewer resources. This all begins with an effective website design and that’s what we’re going to talk about on this post. You can think of your website as the foundation of your online business. It’s what all the other marketing materials and promotional campaigns will grow from. It will be the basis for an increase in search ranking and your first chance to grab the interest of an audience. How do you do this?
Use A Website Builder
There are plenty of websites online that can help you with the basics of designing a site that looks and feels professional. We’ve long since moved out of the stone age where every site needed to be coded and set up behind the page. The basic layout will be there as soon as you open a profile on a builder. But, if you are still struggling to find your way around building a site online you can have a look at a tutorial on designing websites. Once you have the basics set up, we can begin to look at what makes a site effective.
Your Site As A Force For Marketing
It’s important to remember that your site is one of the first connections a large majority of your customers will have with your business. You need them to be impressed and ideally you want them to come back to make a purchase. Or at the very least, they should be interested enough to check out your business through other sources such as social media. To achieve this, your site needs to be three things. It needs to be interesting, stylish and easy to use. Making a site easy to use is about understanding how links can be laid out to lead a customer. Using links correctly you should be able to get customers to the exact place on your site that you want them. However, this isn’t the only fact on your site that makes it easy to navigate. There should also be a clean and clear layout so that the customer can see what your site is and who it’s for.
To make your site interesting, you should add some life with pictures and videos. It’s important that your site isn’t just a bombardment of textural information. It doesn’t matter if you can write the most beautifully crafted posts of all time. If there is no colour or breaks the user will lose interest and click away from your site. At that point, you have almost certainly lost a potential sale.
Connecting Other Forms Of Marketing
Finally, once your site is up and running, you need to consider how to use other forms of marketing in connection with it. For instance, you can add a social media widget to your site. That way you can easily keep customers updated with information from your business. If you use social media, you can do this without overcrowding your site with a new post. A blog can also be an effective tool, used in the same way.
We hope you have found this information useful in building your new business site.