If you’re looking to brand your new site and business as professional from the start, don’t ever let users see the default “coming soon” page that your web hosting company provides.

Reasons to make your own “coming soon” page:

• Seeing a default page sends the message that you haven’t planned ahead enough to even design a little preview page
• Other businesses create their own “coming soon” pages – and you have to match your competition to beat them
• You can incorporate your business’s logo and title into a custom “coming soon” page

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Don’t Just Say – Coming Soon

Your average “coming soon” page contains more than the phrase that is its namesake. Just saying “coming soon” is possible, but not advisable. Why? Because users’ attention spans are short, and they’ll forget your site exists as soon as they click away from it. You need some way to connect them to you and entice them to return later.

Features of a good coming soon page:

• The title and logo of your business
• A short sentence or paragraph explaining what the future site will contain
• Links to the business’s accounts on various social networks (Facebook, Twitter and so on)
• A sign-up form for users to register their emails

Get Contact Information

Relying on visitors’ memories and interest isn’t enough – you need to get contact information. Providing a simple contact form is the most efficient way to collect emails, and emailing updates is the surest way of drawing people back to the finished site. Being a bit mysterious about what the finished site will provide will also make people curious, which tempts them to return later.

Make a Lasting Impression

This is essential for branding anything. You may not have a site yet, but your business can still make a distinct impression using what brand-related features it already has.

These include:

• The official business logo
• The official business title in the same typography used with the logo
• Fun, interesting and eye-catching artwork or design of the “coming soon” page
• A quote or catchphrase commonly associated with your business
• The color scheme the finished site will feature

Follow Up

After collecting all of those contact emails, be sure to follow up by sending out updates as you work on the actual site. Don’t be a spammer with excessive updates, though – remember, every move you make affects your visitors’ impression of the business and the future site.

In Conclusion

Last but not least, having a custom “coming soon” page gives you the chance to apply proper meta tags, enabling search engines to find your site address better. When the “coming soon” page comes down to make way for the completed site, you’ll already have a head start in search engine optimization – which is great for any business.

Jennifer Moline writes about freelancing, small business and design for the PsPrint Blog. PsPrint is an online printing solutions company, which you can follow on Twitter and Facebook.