“Building a profitable… brand online is not a sprint, and something that happens overnight. Don’t aim for perfection early on. Instead allow your brand to evolve naturally over time and focus on providing massive value and over deliver to your target audience.” – Navid Moazzez

The rise of the Information Age and the ease of access to the Internet by consumers has changed, and continues to change, the way your company needs to brand and market its products and services. As a result, the sole use of traditional marketing methods is no longer enough to successfully brand and market your products.

The changing face of branding and marketing

Internet marketing, with particular reference to eCommerce websites and social media, need to play a significant role in your business’s strategic marketing plans. The latest statistics show that at least 50% of the global population have access to the internet via a smartphone. Almost 66% of the world’s population has a mobile phone. Additionally, over 50% of the worldwide internet traffic comes from mobile devices.

Furthermore, because of the unique challenges that marketing strategists face when putting together an all-encompassing marketing plan, it is a good idea to call in Base Create – online marketing and branding specialists – in order to deliver a unique and authentic brand experience.

It is also important to have a basic understanding of modern marketing principles in order to successfully cultivate a culture around your brand. With that in mind, here are several tips to guide you when putting together a solid strategic marketing strategy.

Know your audience

It is vital that you gain a keen understanding of your ideal client. If you understand your target audience, you will be able to brand and market your products directly to your target audience. The challenge with internet marketing is that there is a lot of “white noise” online. To ensure that you don’t waste your marketing efforts, you need to make sure that you target the right audience.

Develop a visual, creative marketing strategy

The average internet user has moved from reading text to responding to highly-visual and creative web content. Therefore, it’s important to make sure that your business’s visual elements such as your logo, color scheme, and branding in general, are designed to attract customers as well as keep their focus on your products.

Target specific social media platforms

There are many different social media platforms available for businesses to market their products on. However, they are not all suitable for all businesses. Additionally, the cost of social media marketing can be substantial. Therefore, it is a good idea to choose the social media platforms that will suit your products and reach your target audience via these social media platforms.

Spend wisely and study ROI figures

It is important to keep your pulse on what works and what doesn’t work. It is pointless spending large sums of money on marketing efforts that do not justify the spend based on your Return on Investment (ROI) figures. Therefore, track your company’s social media metrics to determine whether you are achieving a reasonable return on your investment or not.