Social media lends itself brilliantly to the fashion industry almost a little too well, because with so many options and strategies available knowing what is the best choice for your brand isn’t always easy. But don’t worry I can help, below I’ve outlined my tips for the best social media strategies for your fashion brand.
Instagram Giveaways
While almost all social media sites will have a visual element to them, Instagram is practically 100% visual which means you can showcase your fashion brand more effectively. There are numerous ways you can run an Instagram giveaway but remember you want to focus on promoting your brand so don’t lose sight of the objective. Instagram bot is one of the means to get authentic followers. you may find lots of Instagram bots to meet the demand.
One template to follow would be to select a popular product for the giveaway and then tell people all they have to do to enter is tag a friend who they think would like the item. This way your brand spreads beyond your followers and gets more promotion.
Use A Newsletter To Promote Your Social Media
Emails might not be social media, but they can certainly help you grow and promote your brand through it. Ask all customers to subscribe to your newsletter and use it to promote your social media channels, be sure to highlight the perks of following you like style guides, information on new products and competitions.
Many people will have no issue subscribing to a newsletter when buying something but might be slow to actually follow you on social media. So, use the channel you do have to promote your social media networks and your brand. Even offer giveaways or discounts on a regular basis in order to increase your list, then use those subscribers to market to in the future.
Engage with Followers
Promoting your brand isn’t just about getting new followers it’s about keeping the ones you do have. Fashion trends can change without much warning, so you should always be active and engage with your followers.
If someone asks a question or comments about your products take the time to respond to them, even if it’s a complaint. If you deal with something negative the right way you can even turn it into a positive. So, don’t be afraid to communicate you might be surprised just how much a simple thing like talking to your followers could promote your brand.
Promote Your Blog
Any budding fashion brand should have its own blog and it should be something you regularly update. Social media works brilliantly with blogging because you can promote every new blog post straightaway and tailor your blog to social media.
Include users comments and reviews and you could even combine this strategy with the first one I mentioned by running a monthly competition through your blog. For example, ask anyone who’s bought something from you to send you a photograph through Instagram of them wearing the item. You can add the best one to your blog and reward the sender with a discount.
This way your followers will be actually generating content for you to use. Social media is changing the way the fashion industry works and if you use it well your brand can grow incredibly quickly. So, don’t be scared and don’t get left behind, be bold and be daring and get your fashion brands name out there.