Indeed, Google Ads is very helpful for almost any type of business. It requires time and money but the investment is worthwhile in the end. This is because Google Ads delivers a measurable return of investment. This article provides the benefits of using Google Ads.
However, you must not use it to the exclusion of other marketing methodologies. It is best to have a healthy balance of marketing channels. This includes an organic search, events, social media, email marketing, and other sources. The allocation of your marketing budget depends on which channel is the most effective for your business. If you have never used Google Ads before, this article is best for you:
Increase Brand Awareness
In the past, brand awareness was through advertising on billboards, newspapers, radio, or TV advertisements. This approach has proven results for consumer products. However, B2B products suffered through this method. Communicating the message to the audience is not effective and it is expensive. As such, Google AdWords has revolutionized the way brands can advertise today.
Through Google AdWords, brands can advertise when their audience research about their product category in the search engine. With this, advertisers can increase their audience size. This is done when they target people on other websites with the Google Display Network. Indeed, brand awareness is one of the many benefits of Google AdWords.
Measurable
Google Ads provides data that can sometimes confuse you. The most important data is conversion. Knowing when and where conversion will happen on your website is very important.
Furthermore, you can let Google determine your average sale. This will also calculate the return of investment for you directly on the dashboard.
Meanwhile, HubSpot includes Ads Add-on that will integrate directly with your Google Ads. This will include everything that you will need to monitor the performance of your account directly within HubSpot. This includes impressions, total spending, and clicks.
Furthermore, adwords agency in Australia has a way to track the return of investment basing on variables. You can also enter the average sale price and the closing ratio. Then, the tool will calculate the return of investment with Google Ads with customers.
Scalable
For adwords agency in Australia, one of the challenging tasks is to find scalable sources. This means that they want something that will get five times the lead without exerting five times the effort.
Google Ads is scalable. This is the reason why business owners spend millions of dollars per year when it comes to advertising. You can increase your budget on PPC. Thereafter, your leads and profits will increase too. Thus, Google Ads is very effective for businesses who wish to create leads but short in time.
Manageable Campaigns
With Google Ads, you can have tools that will help you to monitor and manage your accounts. For example, the My Client Center (MCC) manager is a powerful tool that will help you manage multiple Google Ads accounts and save time. With this, you can view your accounts from a single location. Meanwhile, Google Ads Editor enables you to manage your Google Ads account offline.