If you work for or own a company of any kind, there are a lot of different things that you need to make sure you take care of. You need to, for instance, sort everything in the workplace itself; are all of your workers happy? Are all your wages being supplied properly and on time? Do you have the right people working for you in order to take your company forward? It’s not an easy job, but it’s one that has to be done. All of this work would be worthless, however, if it wasn’t for your customers. These are the people who actually hold your company together, either by buying something from you or by paying for a service you provide. You need to be able to attract new customers on a daily basis, and there are a few ways to do this.
In today’s technological age, however, there are few better ways to reach new customers and clients than with a website. Nearly everyone uses the internet on a daily basis, and if they find their way onto your site then they are much more likely to pay for your services and goods. However, attracting these clients isn’t as easy as it might sound and there’s actually quite a lot to consider. There are a lot of bad websites out there (I’m sure you’ve seen a few yourself) and the last thing you want is for yours to be placed alongside these. That’s why I’m here today, though, so try not to worry too much. As long as you keep things simple and stick to this plan, you’ll be fine. Here’s a complete guide to setting up your new company website.
Think about hiring a company to handle your web design for you
Now, web design is not easy. There are a lot of different aspects to it and if you haven’t had the necessary experience and practice, the chances are you won’t be able to build the best website for your company. If you do have some ability in your locker, then go ahead by all means. It is your website, after all, and if you have total control over its design then you’ll be able to implement your vision perfectly. However, if you aren’t as good as you could be, don’t hesitate in hiring a company to design it for you. These kinds of companies are professionals- they know how to build the perfect website for your company and it’ll be really high in quality. They’ll have a number of tricks up their sleeve and will most likely talk to you about their decisions throughout the design process. This will allow you to keep on top of things while you allow them to do the majority of the work. Check out http://searchbeyond.ca/calgary-web-design for an example of a company who can do this for you.
There are a few things to look for in the company you want to design your website for you. For starters, they should offer fair prices for their services. The internet is a big place, so you can probably guess this means there are a lot of companies who can help to design websites. However, not all of these companies are as fair as others when it comes to their prices. The last thing you want to do is to spend too much money for these services when you could have had an even better job done for a much lower price. This is why research is so important- you shouldn’t just hire the first company you come across. Instead, have a look through a variety of them, look at the jobs they can do for you and look at the prices they offer. It’s all about finding the highest quality work for the most competitive price.
You should also try to find a company that has a good history when it comes to their web design. Plenty of people in the past have hired designers who either have little experience or who have a history of designing poor quality sites, and they’ve ended up with one of these themselves. Again, I emphasise that this is why research is so important; you shouldn’t just hire a company before you’re sure they can perform a good job. Ask them to show you some of their past jobs so you get a good idea of their quality and design ideas- only then can you know for sure they’re the right choice to be in charge of your website’s design.
You need to know what kind of company you’re in charge of
When you’re starting to design your website, you need to think about a few things. Before you begin, though, you need to sit down and have a think about the kind of company you are part of (or own). Are you a cooking company setting up a website so clients can book appointments for your services? Are you a book company selling your products? Or a sports team creating a site to publish news and other things? As you should know, none of these sites will be the same. That’s why you can’t go into this website building process without taking your company itself into account.
Different kinds of companies will have to include different things on their websites. If, like I mentioned above, you’re a cooking company for instance, it could be a good idea to include some pictures of your food on the front page so that viewers are immediately enticed by your products- they’ll therefore be more likely to want to buy them. If you’re a sports team, some easy links to different information points (fixtures, league tables, etc.) should be easy to reach, and if you’re selling different products then the whole process of ordering should be very easy for customers. It’s all about figuring out how to best appeal to customers, as this will give you the best chance at building a website worthy of generating profits.
How will you attract viewers to your site?
Of course, viewers are what websites are all about- if you don’t have any, there’s no point in having your website up on the internet at all. This is why you need to make sure that your web design takes what the viewer wants into account, and not just what looks good. You could have the best looking website in the world, but if a viewer can’t find what they want easily then they’ll be very unlikely to stick around for too long. This is why some simple tips can help you out, and they include some of the things I mentioned above. All internal links should be easy to find, and everything you include should be there for a reason.
You could even think about some search engine optimisation when it comes to attracting viewers. You want your website to appear as high up on search engine results as possible, and for this to happen you need to make sure you tick all the SEO boxes. These are easy to look up, so when you’re designing your website make sure you adhere to them.
Don’t overcomplicate things
It’s sometimes helpful to think of yourself as a website visitor when you’re designing one yourself. Do you like what you see? Would you actually enjoy using this website for its proper purpose if you’d never seen it before? The last thing any website user wants is to find themselves hopelessly confused and unable to find anything they want. This is why you need to make sure that you don’t include anything unnecessary that will persuade users to leave. Your home page should be appealing and yet simple- don’t overcrowd the area and make sure that everything is easy to find. Presentation is key, but the main reason your website is being visited is so it can be used- it’s not just to be looked at. The main features should be extremely easy to find, and all links to different areas of your site should be easy to find. This will make your website much more likely to succeed.
Take out anything that will slow your website down
Another big factor when it comes to a website’s effectiveness is its speed. If your website is slow, it’s much less likely that anyone will want to spend too much time on it. Websites can be slow for a number of reasons; these include including videos that are unnecessary and only slow down the overall speed of your site. If you take out features like this, you’ll find that your website runs much more smoothly. This will not only improve your user experience and make them want to return, but it’ll boost your SEO ratings as well. This will in turn give you a better chance at attracting more viewers and means your website has a better chance of succeeding, which is the dream of any web designer.