Whether you’re just getting started with your business or you have a well-established website, your number one priority should be optimizing your user experience (UX). Keep in mind that your UX can affect how your customers view your brand, which can then make a difference in reaching your conversion goals. So, if you want to capture your potential customers’ attention and make a good first impression, don’t take your UX for granted.

There are many ways to optimize your UX. If you don’t know where to get started, check out this comprehensive UX design guide. Below are some other ideas you can take into consideration:

1. Have A Clear Call-To-Action (CTA)

Having a clear CTA can increase your click-through rates and conversions. However, you have to ensure that the color of your CTA is different from the rest of your website elements.

One of the common mistakes of most website owners is not making their CTA stand out. If you like your user to add to the card or enquire, make sure that your CTA button is different from the other buttons on your website. If you prefer the same color, do other ways to make it easily noticeable.

2. Create A Clear And Clean Homepage

If you want to have a successful website with impressive UX, you need to make good first impressions. Your homepage is probably the first thing that your users will see once they come across your website and it’s typically the page that acquires the most traffic. It’s essential to make it uncluttered, clean, and have a purpose.

Some of the tips to ensure that your website will make a good first impression include:

• Sticking to consistent color schemes
• Emphasizing the elements that make a big impact like your recent blog post
• Using a minimal and simple design

Your webpage should also use quality images. Furthermore, when it comes to optimizing your UX, less is more.

3. Level Up Your Website Speed

Your website speed is one of the most crucial elements to optimize your UX. With today’s advanced world, website visitors always expect fast loading speed and won’t have the patience to wait for a website to load, so you should ensure that your website loads quickly.

4. Provide Easy-To-Navigate Website

Once your visitors arrive on your website, they don’t want to be bombarded with a lot of texts. They always like to know where they can easily browse your products or services. With that in mind, it’s essential to make your navigation user-friendly. To achieve this, make sure to do the following:

• Use familiar words for labels
• Always include an easy-to-use search bar for those who know what to look for
• Divide your offerings into categories with sidebars and columns
• Use visual cues like arrows and color contrast to draw attention

5. Be Mobile-Friendly And Responsive

To make your business grow, your website should be mobile-friendly and responsive. People who access your website don’t only use desktops, but also they often use mobile devices, like tablets and smartphones. So, it’s important for your website design to load properly into the different screens that your visitors use.

If you like to show up at the top of search engine results pages (SERPs), you’d want your website to be mobile-friendly and responsive, since Google has penalized websites that aren’t.

6. Use The Layout Wisely

In terms of styles, brutalism is still on the rise. Basically, it involves a minimalist and raw approach to layouts with a focus on UX. Alternatively, a beautiful and artistic website could go a long way to establish your brand as the leader in the market and a real risk-taker.

If you prefer to be conservative, a good way to go is designing a layout that can help visitors understand the information being presented. Some trends that have popped up are broken-grid layouts and minimalism. Such trends also highlight the significance of removing clutter.

7. Take Advantage Of White Space

Even if most website owners are hesitant when using more white space, it can actually improve your UX. The reason behind it is that your visitors will only have one primary thing to focus their attention on, rather than being distracted by other content and sidebars.

Having room for white space also helps users focus on a certain thing, enabling them to be engaged with your content effectively.

8. Provide More Engaging Content

One of the keys to good UX is providing engaging content. These days, visitors prefer more than a purchase because they also want an experience. The best way to achieve it is by creating an engaging content strategy.

Effective content strategies focus on telling the brand’s story to establish a connection between the business and its customers.

Your content may come in any format, such as a vlog, blog post, or website. With the use of content to build a brand identity, it’ll help you ensure that potential customers will know more about who they’re buying from.

9. Consider Cross-Channel Marketing

It’s critical to optimize your website for cross-channel marketing capabilities. With the mobile-first index of Google, being mobile-ready isn’t an option for businesses if they want to gain a higher website ranking.

It’s crucial to adopt omnichannel perspectives to make a seamless user experience across every channel. By doing this, you can guarantee that you’ll establish better UX, which can maximize your conversions and customer retention rates. To achieve this, simplify the forms for mobile. Remember that most mobile users look for convenience and they don’t want long forms that take several minutes to fill out.

Also, it’s vital to note that most search comes from mobile and if your website isn’t optimized across all devices and channels, don’t expect to get good ranking.

Bottom Line

User experience can be useful when making a website and must not be overlooked. From having a clear call-to-action and providing engaging content to using layout strategically and considering cross-channel marketing, there are other ideas you can consider to optimize your UX. Just ensure that you’re testing to get the most out of the listed ideas above to determine what works for your website and what doesn’t.