Having an aesthetically pleasing and charming website alone is never a guarantee of success.
Beauty apart, the site has to be friendly to users and provide the best possible experience to visitors. It has to strike a balance between the visual and functional. The movement and navigation within the site have to be as effortless as possible so that finding things is never a problem. A lot of businesses use a website to reach out to customers today, which is why you should make sure that yours provide flawless customer experience.
With certain changes to the web designs and with some addition, any website can be made to perform to the best of its ability and helps get more leads. Having a design expert can help a lot when it comes to bringing or achieving the desired changes to the design.
Aside from hiring professionals, such as SEM Dynamics, to create or improve how your website looks and functions, here are some of the web design hacks to get more leads:
1. Increase the white spaces on your website
A good web design is one that avoids overload of information yet covers every facet required by visitors. It does respect the white spaces and will never cram content, whether text, image, or video there to cause sensory overload. If white spaces are not there, visitors might get distracted by the clutter present there which can force them to switch to another website. The focus should be on having as many white spaces as possible on the web page to include all key elements and gain an edge in the web space.
When it comes to their website, one of the biggest mistakes businesses make is to bombard their users with too much information on one page. This will only make the online platform look cluttered. Your users will also have a hard time navigating through your website if the entire page is filled with too many texts and images.
Make sure that none of these happen by only publishing important information on your website. The name, address, and other contact information of your business should be clearly stated on your website. If you’re selling products online, organize your offerings by offering a brochure that can be alphabetized based on the name, price, and popularity of the product.
2. Use the right color combination
Using the right color combination in web design can help in eliciting positive emotions and reactions among visitors. This is how a boost is provided to conversion. However, there is no perfect recipe when it comes to the use of the right colour combination as what fits one may not do to others and vice versa. You should, however, avoid using one or two colours and rather choose at least four colours to give ample focus to highlighting key elements such as CTAs etc. choosing different colours for the different elements of the site can help boost conversions.
If you want to create the right mood the moment an online user, take some time to study color psychology. This theory is based upon the idea that different colors ignite different moods in a person. Using the wrong color for the wrong purpose can shoo away potential buyers and even become the reason why your business will have a negative brand or image in public.
3. Keep the navigation simple and smooth
If navigation is not simple and smooth, it might negatively affect any site’s conversions. The right strategy is to not clutter the navigation bar too much else it can distract visitors. With fewer choices on the navigation bar, you can make it simpler and easier for visitors to navigate and find what the look for. Similarly, you should always focus on having the navigation bar in the header of the site rather than in the footer or sidebars. This will also have a much-needed effect on the conversion.
Avoid being too overboard when it comes to navigation since this can only slow down your website and can possibly prompt online users to leave your website. Strive to make your navigation as clean and simple as possible. In this way, first time online visitors can easily use your website and easily find what they are looking for.
4. Don’t use standard or free templates
Using the free themes and templates from CMS to cut costs is a bad strategy and it can affect conversions. These themes and templates are standard in nature so chances are, they may not fit your specific needs perfectly. Unlike custom templates, they don’t get updated as regularly as there is always a security risk. Using free theme means getting limited features which can definitely restrict your customization abilities. Using premium themes can also improve the functionality of the site and this benefit is never possible with free templates. So, use quality themes and templates and improve your conversions.
Using free templates can put a bad light on your business and will make it hard for your business to create a brand and image. How can you achieve this goal if your business is using the same template as ten other businesses? Do you think your customers can remember your website if it looks the same as your competitors?
5. Use animated CTAs
Call to actions (CTAs) are one of the most vital elements of sites with higher conversion rates. Many studies have shown how the use of CTA can help boost revenue and visitors to a site. With so much value associated with call to actions, it’s important to understand the right way to using them for better values. You should also know that animated CTAs will fare than those using only text. When animated call to actions are used, visitors are more likely to get drawn to their movement and this is how click chances will be more.
6. Make visuals part of your copywriting
Using visuals as part of your copywriting can definitely help increase conversion rates. Customers prefer visuals more than plain text and when high-quality images and videos are added to the design, there is always a better chance of a conversion. More so, visuals make the site more interactive and draw attention of more people. Similarly, we humans are more likely to retain information from visuals than from plain text and that’s why their use in web design can ensure better conversions.
7. Benefit from responsive web design
Having a website that is responsive to both PCs and mobile devices is key to increasing conversions. When responsive web design is used, it ensures that the site delivers a consistent and uniform experience to visitors. You can always rely on the expertise of a top web designing company to get responsive web design and make the site friendly to users. This is how the site stands to gain more conversions for its effort and realize its true potential in the market.