Are you getting frustrated at the performance and conversion rate of your website? Do you feel like closing down your page? Well, you are not alone because research shows that the average website conversion rate is just about 2%. This means that for every 100 visitors you get on your website, only two of them are likely to become clients. Not forgetting that this is just an average figure, meaning others make less than the 2% conversion rate. Also, it’s been proven that people have a lesser attention span of 8 seconds, which is lesser than that of even a goldfish.
However, this observation is not that surprising, given that consumers have a variety of options to choose from as more and more businesses are opting to reap the benefits of having an online presence. In order words, hundreds of thousands of other websites are vying for the spot and target audience as you. Suffice to say the odds are quite stacked against you.
How to Boost Your Conversion rate
The silver lining is that notwithstanding these odds, there’s definitely room for improvement, and it’s evident by the performance of the likes Amazon. So, how do these big brands make the most out the same attention span of 8 seconds, you might ask? Well, that’s because they are privy to some of the best ideas to boost their conversion rate. The best part is with or without technical know-how, you can still spot these tips on any website that’s worth it small. Examples include:
- Responsive web design
- The Usage of F-layout
- Call to action
- Keep it simple
- Utilize the negative space
- Use third party signup service
- Use of testimonials and reviews
Responsive Web Design
Have you ever visited a website on your phone only to find sluggish pages with awkward buttons and text placement? Well, you definitely didn’t enjoy the experience and most likely moved on to the next website. And that’s what unresponsive websites do your business.
People spend twice as much time on their phones than on any other electronic device. Therefore, common sense dictates that in order to access the consumer market, your website should be responsive to all mobile devices. In other words, the text and the content on your website must be able to adjust to smaller screens automatically once it’s accessed. It is also recommended to pay a great attention to the images on the website, as eye-catching images of people pay a great role in conversion increase. Professional portrait retouching process helps to create perfect images.
That is the definition of responsive web design.
Use F-Layout
Naturally, you’ll remember the 8 seconds attention span by now. Research indicates that this fleeting attention span is usually concentrated on specific areas on a website. And once it’s traced produces an F-shaped layout. By leveraging the F-shaped frame, you can ensure that your CAT (Call To Action) is positioned in the line of sight, place credible and informative links, and backlinks using LinksManagement, just to mention a few.
Call to Action
The sole purpose of any website is to sell a business. In other words, you want visitors to make a certain decision, usually to sign up, purchase something, etc. Naturally, you’d want to give them the option to make such a decision, and that’s where some websites get it wrong. The call-to-action on some websites either too small, so they get lost in the sea of content on the website, or they are simply not positioned in the line of sight of consumers.
You don’t want something this glaring yet counterproductive to get in the way of your business, given people’s short attention span. The best cause of action is to do the opposite. Make sure the call-to-action is visibly placed in areas consumers won’t miss.
Keeping it Simple
An excellent example of a brand that has employed the KIS (keeping it simple) to the highest degree is Apple, and clearly, they are ripping off its benefits. Keeping in mind the short attention span, you want your website to be presentable and yet easy to navigate. One way to do that is to employ the use of pre-existing website formats that are familiar to consumers for easy navigation.
Utilize the Negative Space
The white space, also known as the negative space refers to the empty spaces on a website. This includes the spaces between texts, headers, the sidebar, and the content, paragraphs, etc. The negative spaces are essential because they make the website appear professional and presentable. By employing a proper combination of the positive and negative spaces, you’ll be able to communicate your message efficiently.
Use Third-Party SIgnup Services
The use of third-party signup services has become very popular in recent times since it eliminates the need for consumers to create new accounts every time they want to use the services of a new website. Instead, they can log in with their already existing accounts from the likes of Facebook, Google, just to mention a few.
Use Testimonials and Reviews
In the world of likes and comments, nothing screams competence better than the feedbacks and testimonials of your clientele. As proven by Nielsen Trust Barometer in 2017, it was found out that people have begun to place greater trust in the opinions of friends, families, and influencers than they do in brands and big organizations. And the more personal a customer’s experience is, the more likely they’ll believe. It stands to reason that people are likely to trust the competence of your services because you have experience in dealing with situations similar to what they need. Therefore, posting testimonials and getting good reviews will go a long way to increase your conversion rate.
Final Thoughts
It’s clear as day that creating a website or gaining traffic on it is no walk in the park. After all, nothing is truly worth doing unless it’s difficult. Regardless, by incorporating these proven workaround tips, your conversion rate is set to take a turn for the better. So, what are you waiting for?