7 Methods to Optimize on Digital Marketing for Financial Services
Search result saturation has forced businesses to rethink their marketing plans. Discover 7 methods to improve digital marketing for financial services here.
Digital marketing for financial services can be a challenge for many business owners. Marketing in the financial services industry is not only highly competitive but it’s also highly regulated as well. This means that there’s plenty that you usually need to keep in mind.
In this sector, you need to have stand-out propositions, be memorable, get noticed and, most importantly, know how to take your potential customer from lead to conversion.
Basically, financial-based marketing is much harder to get right than other types of marketing. This is why it’s important that the businesses within this industry have detailed marketing strategies in place.
Business Insider found that about 30% percent of all millennials don’t trust financial service businesses in general. A good way you can get this other portion’s trust is through digital marketing.
Ignoring this type of marketing could lead you to miss out on taking advantage of some super effective communications strategies.
Let’s take a look at the top 7 ways you can optimize your digital marketing strategies in the financial services industry.
- Get The Attention Of Search Engines
There over 700,000 searches done online about financial-based services each month. However, if you want to turn these searchers into new customers, then you’ll need to get on the first page of the search engine’s results page.
Search Engine Optimization, or SEO, is the best way to make this happen.
SEO is all about grooming your site’s online presence so that it can rank higher for certain keywords on search engines. SEO lead generations have a close rate of around 14.6%, which beats outbound links, such as print ads, that only measure 1.7%.
SEO is arguably one of the most profitable and reliable financial services marketing strategies. We suggest taking the time to read more now on your SEO worth.
- Make Your Site Your Biggest Marketing Asset
In today’s internet-based world, your website should be the marketing asset you focus on the most. All things should literally start and end with the site.
To make this happen, your site’s user experience, functionality and design need to be similar, if not better, to the best financial services websites your potential customers have visited.
If your site lacks that “WOW” factor, it might as well be non-existent. Recently, PWC USA found that around 82% of people aged 18-24 say they use their smartphones to do mobile banking.
They also found that 46% of the population only use digital channels when doing their banking. This should tell you why you need to upgrade the design and capability of your website.
- Include Video Content in Your Marketing Campaigns
Internet users in the United States spend about fifteen hours consuming digital video content every week. 86% of all those viewers say they regularly use YouTube, the 2nd largest search engine in the world, to teach themselves something new.
A 1-minute video is worth almost 1.8-million words. This is why the top financial services businesses are starting to invest heavily in digital marketing. Today, almost 97% of all online marketers agree that video is the way to go moving forward.
- Leverage Social Media
Like we mentioned earlier, quite a number of people don’t trust most financial service businesses. However, you can use social media to help you counter all these assumptions. 1 in 7 people in the world has a Facebook page.
Helpful, honest posts will allow potential customers to peep behind the curtains. This will help people see you as more than just wolves from Wall Street. Post pictures that humanize the firm and publish content that tickles the interest for your target audience.
- Use Some Money On PPC To Boost Marketing Efforts
Around 63% of all online users click paid adverts. 75% of them say that paid adverts make it a lot easier for them to find what they’re searching for online.
It gets better though. Did you know that the financial services sector enjoys the best search ad average conversion rate, which is around 7.19%?
The most common types of online paid advertising include:
- Display ad campaigns- This type of ad is shown to users while they browse other relevant sites. There’s a high chance you’ve come across display adverts on weather sites, popular news sites etc.
- Search ad campaigns- Paid search adverts appear on top of the search results being provided to users that have searched for the services and/or products you offer.
- Project Your Authority
Other than getting referrals and testimonials, you can also build both trust and authority using your site. Ensure that your news mentions, awards, affiliations, and associations are the first things people see when they get on to your website.
Provide potential customers with amazingly designed financial guides that boast what you’ve got going on. Put up infographics that simplify complicated topics. Create video content that shows off your industry prowess and personality.
- Invest in Engaging And Quality Content
One of the best ways you can improve the growth of your business is through content marketing. It helps you capture the attention of your target audience. Truth is though, as important as they may be, financial articles are often very boring to read.
Furthermore, with that crazy schedule you’re probably in, creating a library of high-quality blog content can be a determined proposition that can prove quite challenging sometimes.
However, prioritizing is what’s key here. Develop clear content strategies that can help you tackle tasks using small steps. Then, improve these strategies so that they can work better. Also, make sure your content is as interesting and as unique as possible if you really want it to convert.
Getting Started with Digital Marketing for Financial Services
As long as you’re doing your digital marketing for financial services without breaking any rules, then there’s really no reason why you shouldn’t optimize your overall digital marketing tactics by incorporating different strategies and channels.
You can still take full advantage of the high-engagement social media provides as well as the effectiveness of video content.
Every channel and strategy should basically work together in harmony. Achieve this and achieve success. Hopefully, this article is exactly what you needed to help you get to that next level.
