Businesses today need to have a unique and eye-catching website to make an online impact needed to attract new visitors for better conversion.

The first step to make this possible is to create and develop a website. But before you make a move, one of the initials decisions you have to make is whether you want to buy and use ready-made templates or develop a customized website.

Honestly, opting for a custom-made website can offer more benefits than using a ready-made one. However, if you don’t know how to customize your website, no worries because there are lots of reliable web developers out there that can help you out.

Nevertheless, let’s take a look at the reasons to create a customized website below.

1. Lessen Restrictions

Ready-to-use website templates act as one-size-fits-all for various purposes. But the problem is, such templates have restricted functionalities. For example, a pre-made website may not have the functionalities to support eCommerce. Also, there’s a possibility ready-made template may not have the scalability a customize website usually offers.

The only restriction of customized websites is the present level of technology. Since you’ll be able to freely choose the things you need and want for your website, some of your preference may not be available or haven’t been utilized yet.

2. Works In All Browsers

Many people may not focus on this feature of a browser-friendly website. Compatibility may either make or break your site on various platforms. Keep in mind that popular search engines may have a total of 90% of the whole search engine market.

If you’re still using a template, you may end up with a disorganized format in other browsers. Please note that it may largely affect your rankings on the SERP or search engine results page if your website doesn’t go well with a certain browser.

3. Higher Level of Security

Security is extremely vital especially for websites that contain sensitive data. If you’re gathering personal information of people such as emails and names or have some sort of a payment system on your site, you need to be very careful about it.

In these instances, a template-based site has one major issue, the template theme comes with a lot of plugins that might expand the functionality as well as may cause security threats. But with a customized website, such instances are less likely to happen since you have a better control of your website.

4. Scalable

If your business is continuously growing, your website needs to handle the growth. Meaning to say, your website should be scalable. Scalable websites are capable of handling the addition of many new features and functionalities as the business expands. In addition to that, your website should be able to accommodate a huge volume of users.

Big websites are usually made using tailored solutions. In fact, even a smaller business falls into this category. Having a customized site guarantees you don’t encounter major problems in the future that can’t be solved.

5. Improved User Experience

If your website has a better experience, it would be able to generate leads with ease and convert them to new clients. When you choose to use a ready-made template, you might run into various problems that may affect the user experience. For example, your website’s behavior and structure will be uttered by the template. Meaning to say, there’ll be parts of your website that won’t be accessed by the visitors that may result in higher bounce rates. There’s also a possibility the templates have bugs and don’t look well on all browsers.

But with a custom website, these and other issues are less likely to happen. And in case these issues occur, you’ll at least guarantee that your service provider will resolve them immediately.

6. Optimize Website for Search

Over 50% of website traffic comes through major search engines. With this rising dependency on search engines to make life a bit easier, more and more businesses are currently using SEO to reach more customers.

With SEO, you can guarantee your website pages appear when users search for a certain phrase or keyword. And when your website displays in such searches, you’re more likely to attract new visitors and clients to your website.

If you opt for a customized website, you can rest assured that its content is optimized for specific keywords. In that way, you will be able to control when your website displays in searches. This is one of the best opportunities for you to advertise your business to those who are already interested in your services and products. Then, you can utilize strong copy as well as compelling call-to-action languages to generate more sales.

Various design elements like photos and videos may also affect your SEO. You’ll need to optimize such elements to the right keyword to obtain a higher ranking.

By optimizing your custom website with custom SEO, you’ll surely rise above the tough competition and attract more clients before your competitors get the chance.

7. Boost Your Brand

Your business has a distinct brand to make them stand out from the crowd. It shows in your color scheme, logo, company name, and mission statement. With a custom-made website, you’ll be able to showcase your unique brand through the design of your website and style options. Or else, your website may end up looking like others’ websites.

With a custom design, you’ll be able to showcase your brand on every page of your site. Well-written content and high-quality photos may also help in representing your brand. People will remember your website better. Perhaps they might notice your logo from flyers and make a connection when they’re visiting your website.

When you opt for a customized website, make sure to speak to your web developers about the message you are trying to convey.

Conclusion

Today, there are lots of marketing companies and web design firms out there who are convincing you to opt for a ready-made website template. But now that you have an idea of the benefits of having a customized website, hopefully, you would reconsider. You may be able to save when you use a template but it might also cost you more in the long run especially when your business starts to grows and expand.