In business, and most certainly online, a website is one of the most crucial sales tools. Ensuring that your website is well-designed is the determining factor in how successful a tool it will be.  Your site needs to accurately represent your brand while being easy to navigate and meeting the customer’s needs.

Achieving this can be difficult. You are up against a lot of competition from all over the world, and you need seamless integration between the design of your website and your marketing strategy. This is where a web design agency can be of benefit. Many businesses avoid doing this due to cost, but they fail to realize that the investment in a quality site will yield far more benefits, and likely sales, in the future.

Let’s look at the six main reasons why you should have a web design company creating or refreshing your business website.

1. Knowledge and experience

Web design agencies design websites all day. Just as you are an expert in the field of your business, they are in web design. A good agency will usually provide a range of digital marketing services which you can take advantage of as a one-stop shop. They may include:

• Social media management
• Search engine optimization (SEO)
• Inbound marketing strategies
• Video content creation

A well-designed website will increase sales, but tapping into the knowledge and experience of an agency will help reveal the best path for your business. They will likely bring ideas to the table that you never even considered, and that alone is worth getting them on board.

2. Access to SMEs

Agencies are often full of Subject Matter Experts (SMEs) for various tasks related to efficient design and marketing. This means that getting an agency on board adds a whole department to your business in one fell swoop. Access to this talent pool is invaluable to your project and ensures that every detail is done the correct way.

A good agency encourages collaboration with you, the client, so you can ensure you will be happy with the end product, plus you know the agency is working with any industry-specific knowledge that you may have as well. Make sure that the agency you choose values this for a faster and more efficient process.

3. High-quality results

A great safeguard when working with an agency is the fact that their work is a reflection on their business, so it’s in their best interests for it to be phenomenal as it acts as a digital business card for them. You reap the benefits of this because it means they will not (or at least should not) deliver something sub-par.

Reputable agencies are professional and can offer you a portfolio as a proven track record of their great work. They also understand the importance of customer service and work hard to keep the clients are happy. On this note, ensure you view the work of an agency before hiring them, so you know that their style is in line with the type you like, this will save a lot of changes needing to be made at the end.

4. Functionality and latest technologies

Quality web design agencies keep on the cusp of any developments in the design field so you will have the most relevant technology, trends, and applications provided to you.

Your business may require a specific functionality and a good agency will be able to provide a custom solution that supplies it. These things are changing all the time in the online design world, so your money gets you that knowledge without any research being required on your part.

5. Efficient communication

Remember how above we mentioned that you are adding a whole team to your business? This means multiple hands will be working for you, getting the web development project to the finish line much quicker. You will have instant peer-review and a team that is readily available to answer and ask whatever questions there may be to deliver a quality result, quickly.

6. Ongoing support

Great agencies genuinely care about their clients and are on-hand once your project is finished to provide ongoing support. They may even offer a regular maintenance service to fix any issues or make changes whenever you need them. If you can develop a strong and ongoing working relationship with your agency, you can rest easy knowing your site is always the best it can be

Considering investing in your website. You will draw in more users, leads, and create new customers with quality design, and remember, design isn’t just how something looks; it’s also how it works. A quality web design agency will look at the entire web development process and ensure that from idea development to execution, you are happy and best positioned for success.

James Silverwood is the digital marketing manager for Perpetual Strategic Services which is the fastest growing web design company in Riyadh. He helps clients grow their web visibility through all aspects of digital marketing.